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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Hartono Hartono
Fakultas Ekonomi, Universitas Islam Majapahit
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Likuiditas, Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan Sub Sektor Perkebunan Sufi Roseliany Dewi; Hartono Hartono
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3754

Abstract

The success of a company is reflected in its company value. Increasing market value of company performance due to high stock prices will make the market believe in the company's performance and its prospects in the future. Increasing company profits, maximizing shareholder value are interrelated business goals to achieve goals and to improve shareholder welfare. Price Book Value (PBV) is a measure of value creation to explain stock investment decisions. The purpose of this study is to determine the effect of liquidity, profitability and company size on the value of plantation sub-sector companies listed on the Indonesia Stock Exchange (IDX). The research period is 3 years, namely 2021-2023. The sampling technique uses purposive sampling technique based on the established criteria obtained 7 companies. The data analysis technique used descriptive statistical analysis, classical assumption tests and multiple linear regression analysis processed using SPSS 25 software. Overall, the results of the classical assumption test in this study indicate that it has been fulfilled, among others 1) The residuals of the regression model are normally distributed. 2) The regression model is free from multicollinearity. 3) There is no heteroscedasticity. The research show that 1) Liquidity has no significant effect on company value 2) Profitability has no significant effect on company value 3) Company size has a significant effect on company value 4) Liquidity, Profitability and Company Size simultaneously have a significant effect on company value.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Afif Amrulloh; Hartono Hartono; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
Co-Authors Afif Amrulloh M. Syamsul Hidayat Sufi Roseliany Dewi