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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Anindita Imam Basri
Fakultas Bisnis dan Hukum, Universitas PGRI Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Minat Beli Sepeda Listrik Selis dengan Pendekatan Technology Acceptance Model (TAM) di Yogyakarta Arif Sudaryan; Tarisa Septi Wandari; Anindita Imam Basri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3867

Abstract

This study aims to analyze the interest in buying Selis electric bicycles using the Technology Acceptance Model (TAM) approach in Yogyakarta. This study is a quantitative study using data analysis, namely multiple linear regression analysis processed using the assistance of the IBM SPSS version 26 program calculation. The population of this study is consumers who have purchased or have not purchased Selis electric bicycles in Yogyakarta as many as 100 respondents with a purposive sampling technique. The results of this study indicate that the variables partially perceived usefulness and trust have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta, while perceived ease of use and perceived security have a positive but insignificant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The results of the F test indicate that the variables of perceived usefulness, perceived ease of use, perceived security, and trust together or simultaneously have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The variables of perceived usefulness, perceived ease of use, perceived security, and trust are able to explain the purchase interest variable by 52.5%, while the remaining 47.5% is influenced by other factors not examined in this study.
Pengaruh Kualitas Infromasi, Kualitas Pelayanan, Dan Kualitas Sistem Terhadap Kepuasan Konsumen Berbelanja Pada Social Commere Tiktok Di Yogyakarta Dengan Model Delone dan McLean Arif Sudaryana; Kharisma Zuliana; Anindita Imam Basri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4423

Abstract

Customer satisfaction is an important factor that determines the success of an application in retaining its users. This study aims to analyze the effect of information quality, service quality, and system quality on consumer satisfaction in shopping through the TikTok social commerce application in Yogyakarta. By involving 100 respondents selected using the purposive sampling method, data were collected through questionnaires and analyzed using multiple linear regression with the help of IBM SPSS 26. The results showed that information quality and system quality had a positive and significant impact on consumer satisfaction, while service quality did not have a significant effect. Overall, the three variables simultaneously influenced consumer satisfaction, with an F-count value of 91.560 and a significance of 0.000. The coefficient of determination (adjusted R²) of 74.1% indicated that these factors contributed to consumer satisfaction, while the remaining 25.9% was influenced by other variables not analyzed in this study.
Co-Authors Arif Sudaryan Arif Sudaryana Kharisma Zuliana Tarisa Septi Wandari