Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Regress: Journal of Economics & Management
Shintia, Febi
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Toko Yana Mode Meulaboh: Studi Kasus pada Mahasiswi Jurusan Manajemen, Universitas Teuku Umar Shintia, Febi; Jalil, Ivon
Regress: Journal of Economics & Management Vol. 4 No. 3 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v4i3.1974

Abstract

This study investigates the extent to which product quality and service quality influence customer satisfaction at Yana Mode Store in Meulaboh. Grounded in the premise that competitive retail performance depends on the ability to deliver superior value, the research addresses the question of whether product quality and service quality significantly affect customer satisfaction, both partially and simultaneously. A quantitative approach was employed, involving 96 Management students selected through accidental sampling. Data were collected using primary survey instruments and analyzed through multiple linear regression with the assistance of Statistical Package for the Social Sciences. The findings reveal that product quality exerts a significant positive effect on customer satisfaction, service quality also demonstrates a significant positive effect, and both variables simultaneously contribute significantly to enhancing customer satisfaction. These results affirm that improving both product attributes and service performance constitutes a strategic pathway to strengthening customer satisfaction in the retail sector.
Co-Authors Jalil, Ivon