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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Raden Panji Supriyadi
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Humanities Education

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Kritik Marcuse terhadap Kultur Konektivitas dan Performatifitas dalam Jaringan (Daring) Raden Panji Supriyadi; Suharto Suharto; Alexander Seran Bria; Sahrul Ramadhan; Rizky Risdianto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2192

Abstract

This paper examines the contributions of Herbert Marcuse's thought to the development of the Critical Theory tradition, particularly through his analysis of the relationship between technological rationality, consumer culture, and structures of domination in advanced industrial societies. Marcuse demonstrates that technological progress is not neutral, but rather embedded in the logic of power that shapes patterns of social consciousness and behavior. Through the concept of the "one-dimensional man," he highlights the mechanisms of homogenizing consciousness that lead individuals to accept social conditions without a critical attitude. Furthermore, Marcuse's synthesis of the ideas of Marx and Freud in Eros and Civilization shows that repression occurs not only in the economic realm but also through the regulation of desire and the body. Imagination and aesthetics are positioned as potential spaces for opening up possibilities for liberation, as both present forms of experience that cannot be fully controlled by the system. By highlighting the relationship between material structures, social psychology, and the production of meaning, this paper reexamines the relevance of Marcuse's Critical Theory for the contemporary context marked by the intensification of digital capitalism and consumer culture.
Dinamika Ekonomi Politik Media Digital: Analisis Berbasis Teori Kritis tentang Kasus Kontemporer di Indonesia Suharto Suharto; Raden Panji Supriyadi; Udi Rusadi; Syafrul Syafrul; Sahrul Ramadhan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2193

Abstract

The development of digital technology has driven structural changes in the media system, information production patterns, and the relationship between media, the state, and society. The author presents a descriptive-narrative analysis of the dynamics of the political economy of digital media by utilizing several critical theories: the political economy of media (Mosco, McChesney, Dwyer), the cultural industry (Adorno & Horkheimer), hegemony (Gramsci), framing (Entman), the propaganda model (Herman & Chomsky), and digital capitalism (Fuchs, Srnicek, Zuboff). This study also combines a literary approach with empirical examples in Indonesia, including the phenomenon of buzzers, political influencers, digital polarization, and the role of platforms such as TikTok, YouTube, Instagram, and WhatsApp in shaping public opinion. The findings show that the media structure in Indonesia is now hybrid, combining conventional media ownership oligarchy and global platform oligopoly, and creating a fragmented public sphere. This research emphasizes the need for a new theoretical model capable of explaining the interaction of the state, capital, and platforms within the framework of digital capitalism.
Co-Authors Alexander Seran Bria Rizky Risdianto Sahrul Ramadhan Suharto Suharto Syafrul Syafrul Udi Rusadi