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All Journal Jurnal Manajemen
Wahid, Widya Putri Clarissa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF FINANCIAL LITERACY AND SELF-CONTROL ON THE CONSUMER BEHAVIOR OF SHOPEE PAYLATER USERS AMONG STUDENTS OF THE MANAGEMENT STUDY PROGRAM, CLASS 2022-2025 AT UNIVERSITAS NEGERI MAKASSAR Wahid, Widya Putri Clarissa; Nurman, Nurman; Amin, Andi Mustika
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83404

Abstract

Abstract: This study aims to determine and analyze the influence of financial literacy and self-control on the consumer behavior of Shopee PayLater users in the Management Study Program, intake 2022-2025, at Universitas Negeri Makassar. This study used a quantitative approach with a survey method. The variables in this study consisted of financial literacy (X₁) and self-control (X₂) as an independent variable and consumer behavior (Y) as a dependent variable.The results of this study indicate that: (1) Financial literacy partially has a negative and significant effect on the consumer behavior of Shopee PayLater user students in the Management Study Program at Universitas Negeri Makassar. (2) Self-control partially has a negative and significant effect on the consumer behavior of Shopee PayLater user students in the Management Study Program at Universitas Negeri Makassar. (3) Financial literacy and self-control simultaneously have a significant effect on the consumer behavior of Shopee PayLater user students Keywords: Financial Literacy, Self-Control, Consumptive Behavior, Shopee PayLaterKeywords: Financial Literacy, Self-Control, Consumptive Behavior, Shopee PayLater
Co-Authors Andi Mustika Amin Nurman Nurman