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All Journal Journal of Community Service in Science and Engineering
Wijaya, Ferdian Bangkit
Department of Statistics, Faculty of Engineering, Universitas Sultan Ageng Tirtayasa.
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Transportation

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Empowering the Creative Economy through Digital Branding and E-Commerce Optimization for KWT Bunga Telang in Tegal Ratu Village Wijaya, Ferdian Bangkit; Budiaji, Weksi; Arina, Faula; Sonda, Atia; Mahuda, Isnaini; Abdullah, Syarif; Utami, Sofi Cahya; Wirantara, Syahtriandi
Journal of Community Service in Science and Engineering (JoCSE) Vol 5, No 1 (2026): Available Online in April 2026
Publisher : Faculty of Engineering, Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/jocse.v5i1.39772

Abstract

Community service is a fundamental pillar of higher education aimed at transforming academic research into practical solutions for societal empowerment. This community service program focuses on the KWT Bunga Telang in Tegal Ratu Village, Cilegon, which faces significant hurdles in digital transformation despite having high-potential herbal products. Using a participatory approach, this program implemented a comprehensive strategy involving upstream production standardization, visual branding restructuring, and downstream digital marketing optimization. The concrete outputs of this program include standardized professional packaging designs, a curated digital product catalog, and a verified e-commerce presence on the Shopee platform. Results from pre-test and post-test evaluations indicated a significant increase in the partners' cognitive and practical mastery, rising from an average of 42% to 88%, with a mean difference of 46%. This intervention effectively shifted the group’s operations from traditional, limited local sales to a broader digital market reach, lowering psychological barriers toward technology adoption and establishing a robust digital presence for local herbal products. The synergy between academia and local stakeholders proved essential in accelerating economic independence for women-led micro-enterprises.
Co-Authors Arina, Faula Budiaji, Weksi Mahuda, Isnaini Sonda, Atia Syarif Abdullah Utami, Sofi Cahya Wirantara, Syahtriandi