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All Journal Student Journal of Business and Management (SJBM)
Akbar, Muhammad Recho Putra
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Economics, Econometrics & Finance

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Analisis Modifikasi Model TAM dalam Penggunaan Digital Payment Pada Fundraising Dana Zakat, Infak dan Sedekah Akbar, Muhammad Recho Putra
Student Journal of Business and Management Vol. 8 No. 1 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i1.45157

Abstract

Abstract: The aim of this study is to examines the donor attitudes seen from Technology Acceptance Model and the relationship the model with user satisfaction and reused intention in digital payments in zakat, infak and sedekah (ZIS) fundraising. The research conduct is explanatory research, which aims to determine the influence between variables through hypothesis testing. The type of research use is quantitative descriptive. The method use is the survey method. The data collection tool use a questionnaire distribute to 200 respondents, namely Indonesian people aged 21 years above who are active in using the digital payment system in ZIS payments. The questionnaire was distribute online via social media Instagram and Whatsapp. The analysis method use is the Structural Equation Model (SEM) - Partial Least Square (PLS). The results of the analysis show that the variables study have a significant influence. The variables Perceived of Usefulness and Perceived Ease of Use have a significant influence on Reused Intention, Perceived of Usefulness and Perceived Ease of Use also have a significant influence on User Satisfaction, and User Satisfaction has the influence on Reused Intention. In addition, it was also found that User Satisfaction has a role in partially mediating the influence of Perceived of Usefulness and Perceived Ease of Use on Reused Intention through digital payments on ZIS fundraising. Keywords: Perceived of Usefulness, Perceived Ease of Use, User Satisfaction, Reused Intention, Fundrising,
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