Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Ariabagas Prabangkara Athallariq
Program Studi Ilmu Komunikasi, Universitas Bakrie, Jakarta

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Impression Management: Henry Cavill on Superman Actor Change on Instagram @Henrycavill Ariabagas Prabangkara Athallariq; Prima Mulyasari Agustini
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.10

Abstract

The modern entertainment industry is a significant business. The mass media currently focuses on popularizing and idolizing celebrities in the entertainment field. Public Relations practitioners who work as publicists play a crucial role in this industry. Gaining positive publicity or reframing negative publicity from issues and controversies can attract more attention at a significantly lower cost than purchasing publicity through advertising. Henry Cavill is a well-known actor and celebrity who consistently ranks as one of Hollywood's most prominent actors. Recently, he received news that he would not return to portray Superman after announcing his departure from The Witcher. Following the announcement that the DCEU was letting go of Henry Cavill, rumors appeared regarding the reasons for his potential dismissal. This situation is where Henry Cavill should engage a professional Public Relations agency. This research explores Henry Cavill's Impression Management strategies in this situation. The research method employed is a qualitative approach. The subject of the study is Henry Cavill's Impression Management regarding the actor's change for Superman on his Instagram account @henrycavill—data collected through text analysis and literature review. Henry Cavill could enlist a professional Public Relations agency to dispel rumors about his departure from The Witcher and counter the allegations that he is a poor worker. With the assistance of a professional Public Relations agency, the situation could improve significantly.
Co-Authors Prima Mulyasari Agustini