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All Journal Humanitis (Jurnal Humaniora Sosial dan Bisnis) Jurnal Ekonomi dan Bisnis (Jebi)
Novera Martilova
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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ANALISIS PENGARUH MODAL, LAMA USAHA, PEMILIHAN LOKASI, JAM KERJA TERHADAP PENDAPATAN PELAKU USAHA MIKRO PADA DESTINASI WISATA NAGARI TUO PARIANGAN KABUPATEN TANAH DATAR Ilham Syukmatullah; Novera Martilova
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 4 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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The research aims to determine and analyze capital, length of business, choice of location and working hours on the income of micro business actors in the Nagari Tuo Pariangan tourist destination, Tanah Datar Regency. The data analysis method is a quantitative field research method. Sampling used a simple random sampling technique using judgment sampling from the total population by giving questionnaires directly to micro business actors. Meanwhile, the data analysis technique uses multiple linear regression analysis. The research results show that capital does not have a significant effect on the income of micro entrepreneurs in the Nagari Tuo Pariangan destination. Length of business does not have a significant effect on the income of micro business actors in the Nagari Tuo Pariangan destination. The choice of location does not have a significant effect on the income of micro business actors in the Nagari Tuo Pariangan destination. Meanwhile, working hours have a significant effect on the income of micro business actors in the Nagari Tuo Pariangan destination. Simultaneously there is an influence between capital, length of business, choice of location and working hours on the income of micro business actors in the Nagari Tuo Pariangan destination
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DALAM PERSPEKTIF BISNIS ISLAM PADA OBJEK WISATA PANTAI GANDORIAH KOTA PARIAMAN Mia Marsanda; Novera Martilova
Jurnal Ekonomi dan Bisnis Vol. 2 No. 10 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The problem examined in this research is the influence of service quality and facilities on visitor satisfaction at the Gandoriah Beach tourist attraction. The type of data used is primary data obtained from respondents through distributing questionnaires. In taking samples using a purposive sampling method with a total of 100 respondents. The data analysis technique used is research instrument testing consisting of validity and reliability tests, classical assumption tests consisting of normality tests, autocorrelation tests, multicollinearity tests and heteroscedasticity tests, multiple  linear regression tests, coefficient of determination tests and hypothesis tests. Based on the results of research conducted using SPSS V 25, it shows that service quality has a significant effect on visitor satisfaction as evidenced by the results of tcount (14.570) ≥ ttable (1.98472) and a significant value (0.000) ≤ 0.05. Facilities have a significant effect on visitor satisfaction as evidenced by the results of tcount (3.434) ≥ ttable (1.98472) and a significant value (0.001) ≤ 0.05. The quality of services and facilities has a significant effect simultaneously on visitor satisfaction as evidenced by the results of the hypothesis test which shows Sig. (0.000) ≤ 0.05 and the fcount value (129.960) ≥ ftable (3.09). And the coefficient of determination test results obtained were 0.723 or 72.3%, so it can be concluded that the service and facility quality variables have a strong influence and contribute greatly to visitor satisfaction at the Gandoriah Beach tourist attraction. And the remaining 27.7% is influenced by other variables outside the variables included in this research.
Co-Authors Ilham Syukmatullah Mia Marsanda