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All Journal JEBD Jurnal Ekonomi dan Bisnis (Jebi)
Dini Vientiany
Universitas Islam Negeri Sumatera Utara, Indonesia
Economics, Econometrics & Finance Engineering

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PENGENALAN BALANCED SCORECARD SEBAGAI STRATEGI ORGANISASI BISNIS Dini Vientiany; Wahyuni Pohan, Nona Adelia, Julia Barus
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The aim of this research is to explore the introduction and implementation of the Balanced Scorecard (BSC) as a management strategy in business organizations, as well as evaluate its impact on organizational performance. The Balanced Scorecard is a strategic management tool that helps organizations align business activities with vision and strategy, improve internal and external communications, and monitor organizational performance against strategic goals. This research uses the library research method or literature study to explore the introduction and implementation of the Balanced Scorecard (BSC) as a business organization strategy. This method involves collecting and analyzing data from various relevant literature sources, including books, journal articles, research reports, and other publications related to the Balanced Scorecard and strategic management. The research results show that the introduction of the BSC provides a structured and comprehensive framework for planning and measuring performance. Companies that implement BSC experience improvements in strategy alignment with daily operations, better communication between departments, and increased transparency and accountability. In addition, the company also recorded an increase in achieving strategic goals and improving financial performance. However, challenges faced in BSC implementation include resistance to change, the need for adequate training, and adaptation of the BSC to the company's specific needs
Overview Studi Kelayakan Bisnis Untuk Keberhasilan Dan Keberlanjutan Usaha Lisa Qamara; Andrian Febriansyah; Deri Kurniawan; Dini Vientiany
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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A business feasibility study is a comprehensive evaluation process that aims to assess the potential success of a business idea before it is implemented. The process includes analyzing various aspects such as market, technical, legal, financial, and socio-economic impacts. In the market aspect, research is conducted on demand, potential market segments, and effective marketing strategies. Technical aspects include infrastructure, technology and human resource requirements. The financial evaluation examines projected revenues, costs, cash flow, and investment feasibility. In addition, the legal and socio-economic analysis highlights regulatory compliance and the impact of the business on the environment and society. The results of the feasibility study help decision-makers to assess whether the business can be continued, modified or cancelled, thereby reducing the risk of failure and maximizing the chances of success. A business feasibility study is an important tool in strategic planning to ensure a business can grow sustainably.
Co-Authors Andrian Febriansyah Deri Kurniawan Lisa Qamara Wahyuni Pohan, Nona Adelia, Julia Barus