Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis (Jebi)
Rohmat Riyadi, Muhammad Ilyas Al-Fazri, Handy Yustianto, Jeanica Irianti Sibarani, Riza Fahlapi
Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Bina Sarana Informatika

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KESADARAN, ASOSIASI, PERSEPSI KUALITAS, LOYALITAS MEREK DAN KEPUTUSAN PEMBELIAN KOPI TUBRUK GADJAH Febrian Syah Saputra; Rohmat Riyadi, Muhammad Ilyas Al-Fazri, Handy Yustianto, Jeanica Irianti Sibarani, Riza Fahlapi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 6 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the impact of brand awareness, brand association, quality perception, and brand loyalty on consumer purchasing decisions, with a special focus on Kopi Tubruk Gadjah. The study aims to contribute to marketing theory and practice, providing insights for marketers and enriching general marketing knowledge. This document covers theoretical foundations of branding, brand equity, and brand strategies, as well as research methodology, data collection and analysis techniques, company profiles, and characteristics of respondents involved in the study.
Co-Authors Febrian Syah Saputra