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Sandra Dewi
Fakultas Ekonomi Dan Bisnis Islam UIN Sjech M. Djamil Djambek Bukittinggi

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ANALISIS PENGGUNAN MEDIA E-COMMERCE DALAM MENDUKUNG PERKEMBANGAN USAHA MENURUT PERSPEKTIF MANAJEMEN BISNIS SYARIAH (Studi kasus pada Toko Angel Bukittinggi) Sri Rahayu; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Angel Bukittinggi Shop which is one of the women's clothing stores. Where now shopping is known in various circles, and in the Bukittingi market at this time a little, there are still some of them who have not utilized e-commerce media in marketing based on a lack of understanding in online sales and are more focused on resellers and direct purchases. And there is a decline in the level of sales in the marketplace media where the marketplace is less in demand by the community today. The research method used is qualitative, namely research whose data is in the form of words (not numbers) which come from interviews, report notes, documents and others. The results of the study showed that there was a decline in sales at Angel Shop due to the lack of public interest in the marketplace media, of course business owners can hold discount offers, and hold big giveaways, this can be a concern and also customer buying interest in Angel Shop. Angel Shop has utilized e-commerce media but some business actors have not utilized the media because the actors are more focused on sales in large scale. Angel Shop has implemented various steps that reflect the principles of sharia business, such as honesty, transparency, and fairness in every transaction. The use of e-commerce media can support business development in the future because customers are more interested in using e-commerce media, because by purchasing on e-commerce media, customers feel it is easier without having to come to the store.
ANALISIS STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN RENDANG TELUR YOLANDA DI KOTA PAYAKUMBUH   Fadilla Putri; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The background of this study is to see the promotional strategy of rendang yolanda in increasing sales of rendang yolanda in the city of Payakumbuh. Which promotional strategy will have an impact on a business, both positive and negative impacts. The purpose of the study is to determine and analyze the promotional strategy to increase sales of rendang yolanda in the city of Payakumbuh. The research method used by the author here is qualitative research, with the key informant of this study being Mr. Nasrudin as the owner of rendang yolanda. In data collection, researchers used observation, interview, and documentation methods. The results of the study obtained from the analysis of promotional strategies in increasing sales of rendang egg yolanda in the city of Payakumbuh are that the promotional strategy used is quite good and runs well, where rendang yolanda has implemented a promotional mix in promoting its rendang egg. Using a promotional mix will make more people know rendang yolanda and increase sales of rendang yolanda. So that this can increase sales of rendang yolanda and increase profits.
ANALISIS BAURAN PEMASARAN UNTUK MENINGKATKAN PENDAPATAN MENURUT PERSPEKTIF BISNIS SYARIAH (Studi kasus pada BUMNag sukatan nagari batu taba, ampek angkek, agam) Malika Candra Kirana; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 4 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The importance of increasing the independence and welfare of village communities through economic development, one of which is through the Village-Owned Enterprise (BUMNag). BUMNag is a village economic institution that aims to utilize village resources and assets to build villages and improve community welfare. BUMNag Sukatan Nagari Batu Taba, which had been inactive, was rebuilt in 2022 with two business units: Rumah Pangan and Kios Tani. In an era of increasing business competition, income is the key to business success, which is highly dependent on the marketing strategy implemented. The purpose of this study is to analyze how the marketing mix strategy at BUMNag Sukatan Nagari Batu Taba, Ampek Angkek, Agam to increase business income. This study is a field study with a qualitative method that connects theory with facts using primary and secondary data sources. Data processing and analysis techniques are carried out in three stages, namely data reduction, data presentation and drawing conclusions. Based on the results of the study of the four marketing mixes of BUMNag Sukatan Batu Taba on the price variable meets the very good category, while the product and place variables are included in the good category and the promotion variable is included in the less good category. So for the product variable, it needs to be improved again, especially in the product variation indicator. In the place/location variable, it is necessary to expand product distribution so that it can be more easily reached by consumers. In the promotion variable, it needs to be improved again by using social media to expand market reach. So it can be concluded that in the marketing mix of BUMNag, the Batu Taba gauge on the product, place and location variables need to be improved to increase revenue. From the results of the analysis carried out, the marketing mix applied according to the Islamic marketing concept is halal and thayyib products, flexible pricing, distribution without any elements of coercion, and honest promotions that do not manipulate consumers.
Co-Authors Fadilla Putri Malika Candra Kirana Sri Rahayu