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Elva Herlim
Universitas Pradita

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PENGELOLAAN ATRAKSI WISATA BUATAN UNTUK MENINGKATKAN MINAT BERKUNJUNG DI SATUPAM TANGERANG SELATAN Elva Herlim; Ricky Deo Volento Gultom, Cherly Jesslyn Waisa, Manjou Odira, Budi Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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SATUPAM located in South Tangerang is one of the artificial tourist destinations that has the potential to continue to be developed to increase tourist interest. This study aims to examine the management of artificial tourist attractions in increasing interest in visiting SATUPAM, South Tangerang. Artificial tourism is one of the leading attractions in the development of a tourist village. Then the method used in collecting data in this journal, namely the qualitative method with observation and interview techniques. The main resource person in this study is the manager of the SATUPAM tourist area to identify strengths, weaknesses, opportunities and threats. Based on the results of observations and interviews conducted in the SATUPAM tourist village, it has artificial and natural attractions in it that can be used as artificial tourist attractions. Starting from the catfish farm which is a characteristic or uniqueness of the tourist village and nature that can be used as a painting attraction. With proper management, this tourist village can have great potential to become a leading artificial tourist attraction and increase tourist visits to South Tangerang.
ANALISIS KELAYAKAN BISNIS PEMBUKAAN CABANG UMKM MIE BRONEO DI CITRA RAYA, PANONGAN, BANTEN Kent Audrey; Elva Herlim; Kevin; Vincent Alfredo Nathaniel; Budi Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study evaluates the feasibility of establishing a new branch of the Mie BroNeo MSME, a Kalimantan-style chicken noodle business, in the Citra Raya area of Panongan District, Tangerang Regency. Feasibility was assessed across ten aspects: legal, management and human resources, market and marketing, technical, consumer behavior, financial, economic–social–political, technology and environment, industry, and risk anticipation. Data were obtained through field observations, interviews, documentation, and literature review. The results highlight a highly promising market, supported by an estimated 104,000 potential consumers and a strong preference for fast-food products. The distinct Kalimantan flavor provides a competitive edge over similar culinary businesses in the region. Financial projections further reinforce business viability, demonstrated by an NPV of IDR 230,620,522, an IRR of 184.90%, a PI of 8.69, a Payback Period of 0.55 years, an ROI of 200.18%, and a BEP of 3,304 portions per year. Other aspects—including legality, technical production readiness, consumer acceptance, and socio-environmental considerations—also meet feasibility criteria. Overall, the findings confirm that opening a new Mie BroNeo branch is highly feasible and holds strong potential for sustainable development in the Citra Raya culinary market.
Co-Authors Budi Setiawan Kent Audrey Kevin Ricky Deo Volento Gultom, Cherly Jesslyn Waisa, Manjou Odira, Budi Setiawan Vincent Alfredo Nathaniel