Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis (Jebi)
Eryana Setyarti
Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Surabaya, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KEPUASAN NASABAH, KEPERCAYAAN NASABAH DAN CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BCA SYARIAH CABANG SURABAYA Eryana Setyarti; Juliani Pudjowati; Elly Yuniar Nitawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 9 (2026): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the banking sector in Indonesia is getting tighter nowadays. PT. BCA Syariah is a rapidly growing Islamic bank and has continued to grow over the past 10 years. Therefore, PT. BCA Syariah is committed to providing the best service and providing quality service products to build customer loyalty. The results of the study indicate that customer satisfaction has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty. Brand image has a significant positive effect on customer loyalty. Brand image has a significant positive effect on customer loyalty through customer trust. Thus, PT. BCA Syariah needs to improve customer satisfaction, brand image and customer trust because it can be a competitive advantage for the Company to create loyalty, and loyalty can increase profitability.
Co-Authors Elly Yuniar Nitawati Juliani Pudjowati