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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Ekonomi dan Bisnis (Jebi)
Siske Tontong
Institut Jambatan Bulan
Economics, Econometrics & Finance

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ANALISIS PENGARUH DIRECT MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA DS GALLERY Nur Halima Halim; Siske Tontong
Jurnal Ekonomi dan Bisnis Vol. 3 No. 10 (2026): Jurnal Ekonomi dan Bisnis (Jebi)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19550916

Abstract

This study aims to analyze the effect of direct marketing and digital marketing on consumer purchasing decisions at DS Gallery. The research method used is an associative method with a quantitative approach. Data collection techniques were carried out through the distribution of questionnaires to respondents, which were then analyzed using multiple linear regression with the assistance of SPSS software. The results of the study indicate that direct marketing has a positive and significant effect on purchasing decisions. Similarly, digital marketing also shows a positive and significant influence. These findings suggest that both direct marketing and digital marketing strategies need to be continuously optimized to enhance consumers' purchasing power toward DS Gallery products.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DALAM PENGIRIMAN BARANG PADA CV BUNGA BUANA DI KOTA TIMIKA Nila Sagita Andul Mutalib; Siske Tontong
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 4 No. 3 (2026): JEBIMAN (Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20031566

Abstract

This study aims to examine the relationship between service quality, price and trust on customer loyalty through customer satisfaction at CV Bunga Buana in Timika. The data collected in this study comprises qualitative and quantitative data sourced from the freight forwarding company CV Bunga Buana in Timika. This study employs an associative research method, which is a type of research designed to identify relationships between two or more variables. The research techniques used include observational data collection and questionnaires. This is a quantitative study with a sample size of 100, and the method used for analysis is SEM utilising the Smart-PLS Version 4.0 software. The results of the analysis indicate that service quality has a positive and significant effect on customer satisfaction; price and trust have a positive and significant effect on customer satisfaction; customer satisfaction has a positive and significant effect on customer loyalty; trust and customer satisfaction have a positive but insignificant effect on customer loyalty; and service quality and price have a significant effect on customer loyalty via customer satisfaction.
Co-Authors Nila Sagita Andul Mutalib Nur Halima Halim