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Sandy Zhu
The Business School, Bournemouth University, UK

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A Discussion on How to Apply Smart Data for Precision Marketing in the Global Economy: Asian Context Sandy Zhu
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 1 No 2 (2021): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (May
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v1i2.441

Abstract

The aim of the research is to provide support for the application of smart data, precision marketing, and business analysis and in so doing, it is aimed to contribute to the further sustainable development of the economy. At present, intelligent technologies such as artificial intelligence and big data are developing in full swing, and various application scenarios are gradually being launched. Smart data is a new sort of database in combination with artificial intelligence and big data technology, which makes artificial intelligence technology and big data the core concepts and the foundation of digital smart data. With smart data, companies could apply precision marketing to better reach their target consumers, push notifications at the right time, advertise the products and services consumers are interested in, and establish personalised marketing communication with each consumer in order to increase marketing efficiency. Undoubtedly, precision marketing has become the top priority in the development of the digital marketing industry, and it is becoming increasingly popular. The paper is based on this perspective and starts with an overview of smart data. The definition and development status of smart data are first reviewed, followed by an analysis of the application of smart data technology and precision marketing in digital marketing.
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