Omotola Ogunbola
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Lakhomi Journal

Audience Perception of the Elderly in Nollywood Films Subulola Etimiri; Omotola Ogunbola; Omolara Akin-Odukoya; Muhammad Ridwan
Lakhomi Journal Scientific Journal of Culture Vol 5 No 1 (2024): Lakhomi Journal : Scientific Journal of Culture, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i1.1076

Abstract

This study is an assessment of Audience Perception of the Elderly in Nollywood Films. The general objective of this study is to examine how Nollywood Films affect how people see the elderly in society. The study examines how film perpetuates age stereotypes among the elderly. Some of the determined objectives are to examine how movie representation of the elderly shapes audience perception of old people in Nigeria. Data for this study was obtained through content analysis, in-depth interviews, and questionnaires. Screen Theory and Reflection Projection Theory were the theories used for this project. Content analysis was carried out on four films: Maami, October 1, Kasanova, and Ayelujara. An in-depth interview was conducted with two lecturers at Caleb University, Imota, Lagos, and questionnaires were distributed to 84 students of the school. This research work established that the portrayal of the elderly in Nollywood films has succeeded in influencing how viewers perceive the elderly. It also established that Nollywood Films have a significant influence on the audience's perception of the elderly and film as a medium is very vital and goes beyond merely seeing it as entertainment such as creating mindset, opinions, culture and life in general.
Influence of Nollywood Movies Representation of the Elderly on Attitudes to the Aged in Western Nigeria Omotola Ogunbola
Lakhomi Journal Scientific Journal of Culture Vol 5 No 3 (2024): Lakhomi Journal : Scientific Journal of Culture, September
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i3.1192

Abstract

The portrayal of elderly characters in Nollywood movies can significantly shape public attitudes toward the aged in Western Nigeria, given the prominent role of Nollywood in Nigerian culture. Nollywood has a powerful influence on shaping societal views on aging in Western Nigeria. Portrayals that emphasize respect, wisdom, and positive aging can help foster supportive and respectful attitudes toward the elderly, while negative stereotypes can perpetuate ageism. The objectives of the paper are to examine the representation of the elderly in films and the common themes in Nollywood movies. This paper adopted the Representation Theory. The theory explains how stereotypical representations of the elderly in films are done. Certain ideologies or viewpoints which may be considered ageist against the elderly are sometimes portrayed in movies. Since media contributes to the creation and reinforcement of stereotypes, an application of this theory informs the intention to use in-depth interview to interact with film makers of the need to make movies which are anti-stereotypical representations of ageing process and the aged. The paper is a conceptual paper, which utilises secondary data based on the existing literature like journal articles, textbooks and online materials. The paper argues that in the traditional African societies the elderly are also revered. Aged members of a community are seen as culture-bearers, philosophers, professors and visionaries. The traditional Nigerian society is not left in this regard. The African world view regards old age as, reward to those who are just, chaste, kind, charitable, and upright in their doing with others. No wonder, the old people were usually regarded as living ancestors.