Lakhomi Journal
Vol 5 No 1 (2024): Lakhomi Journal : Scientific Journal of Culture, March

Audience Perception of the Elderly in Nollywood Films

Subulola Etimiri (Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria)
Omotola Ogunbola (Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria)
Omolara Akin-Odukoya (Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria)
Muhammad Ridwan (Universitas Islam Negeri Sumatera Utara, Indonesia)



Article Info

Publish Date
30 Mar 2024

Abstract

This study is an assessment of Audience Perception of the Elderly in Nollywood Films. The general objective of this study is to examine how Nollywood Films affect how people see the elderly in society. The study examines how film perpetuates age stereotypes among the elderly. Some of the determined objectives are to examine how movie representation of the elderly shapes audience perception of old people in Nigeria. Data for this study was obtained through content analysis, in-depth interviews, and questionnaires. Screen Theory and Reflection Projection Theory were the theories used for this project. Content analysis was carried out on four films: Maami, October 1, Kasanova, and Ayelujara. An in-depth interview was conducted with two lecturers at Caleb University, Imota, Lagos, and questionnaires were distributed to 84 students of the school. This research work established that the portrayal of the elderly in Nollywood films has succeeded in influencing how viewers perceive the elderly. It also established that Nollywood Films have a significant influence on the audience's perception of the elderly and film as a medium is very vital and goes beyond merely seeing it as entertainment such as creating mindset, opinions, culture and life in general.

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Journal Info

Abbrev

lakhomi

Publisher

Subject

Description

Lakhomi Journal : Scientific Journal of Culture is an international journal using a peer-reviewed process published in December, March, June and September by Britain International for Academic Research Publisher (BIAR-Publisher). Lakhomi welcomes research papers in culture and other researches ...