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Ekpali Joseph Saint
Department of Mass Communication, National Open University of Nigeria

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Implications of Data Protection Law on Media and Communication in Nigeria Muhammad Danjuma Abubakar; Hauwa Kawo Mohammed; Ekpali Joseph Saint; Muhammad Ridwan
Polit Journal Scientific Journal of Politics Vol 5 No 2 (2025): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/polit.v5i2.1283

Abstract

The enactment of data protection laws has significantly reshaped the landscape of media and communication in Nigeria. As the country increasingly integrates digital technology into journalism, broadcasting, and online communication, the legal framework surrounding data privacy has become a crucial factor in defining how information is collected, stored, and disseminated. The Nigeria Data Protection Act (NDPA) and other regulatory instruments seek to balance the rights of individuals to privacy with the freedom of expression and access to information, both of which are essential for a thriving democratic society. This paper attempts to explore the possible effect of the new data protection law in Nigeria, on media and communications, specifically PR, advertising and journalism practices respectively. The paper employs qualitative methodology and relies on the interviews; using snowballing and purposive techniques. The study utilizes interpretative phenomenological analysis using in-depth interview. The outcome of the study shows that Mass Communications and its varied specializations (Advertising, PR and Journalism) rely heavily on reliable data since it deals with audiences of distinct characteristics and so messages tailored to these audiences’ needs are backed by the knowledge of their personal data. The study concludes that as a fundamental human right that data protection is, relevant laws that guarantee it are welcome but amendments of such laws have to be continuous and addition to its global harmonization to fill up numerous gaps to ensure fullest protection.
Influence of Social Media on Newspaper Patronage among Lecturers in University Of Nigeria, Nsukka Ekpali Joseph Saint; Eric Msughter Aondover; Uchendu Chinelo Ebele; Timothy Ekeledirichukwu Onyejelem
LingLit Journal Scientific Journal for Linguistics and Literature Vol 5 No 3 (2024): Linglit Journal: Scientific Journal of Linguistics and Literature, September
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/linglit.v5i3.1171

Abstract

The arrival of the internet has opened a new vista and opportunity for everyone to send messages to a wide, large, dispersed, anonymous, and heterogeneous audience, which is traditionally the duty of an organization. In this case, the situation has become a “one-to-many model”, and more so, the internet has triggered the development of social media; a platform where users meet to interact, receive and share information. In this direction, this study examined the influence of social media on newspaper patronage among lecturers in University of Nigeria Nsukka. The study is anchored on Technology Acceptance Theory and Media Richness Theory. The study adopted the survey research method because of its ability to investigate problems in realistic settings. The total population of lecturers in UNN is 2889 while the sample size is 340. A multi stage sampling technique was adopted for this study using cluster sampling and simple random sampling. Face validity was adopted for this study. The method of measuring reliability adopted for this work was the Test-Retest Method. Based on the findings, the study discovered that a large number of respondents use social media for information purposes as against the little number of those who do not access social media. The findings indicate that most of the respondents rely on social media for news very often. The study also found that there are factors that lead to accessing social media for use. From the findings, it is not out of place to conclude that the news ecosystem will continue to evolve just as distributed content will become commonplace. News organizations will have to struggle for relevance in the digital landscape.
Co-Authors Eric Msughter Aondover Hauwa Kawo Mohammed Muhammad Danjuma Abubakar Muhammad Ridwan Timothy Ekeledirichukwu Onyejelem Uchendu Chinelo Ebele