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Ramson Oloche Acheme
Department of Mass Communication, Caleb University, Imota, Lagos

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Movie Stars in Politics: A Critical Analysis of Desmond Elliot’s Stewardship Ramson Oloche Acheme; Steven Anu’ Adesemoye; E Timothy Ekeledirichukwu Onyejelem
Polit Journal Scientific Journal of Politics Vol 5 No 2 (2025): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/polit.v5i2.1284

Abstract

While contemporary movie stars are known as screen entertainers who enjoy massive popularity among young audiences, the audience often has high expectations of them. Viewers mostly see their screen heroes as ideal figures and assume the actors are the role they depict on the silver screen. This mental projection of thespians may be a mirage, as actors-turned-politicians seem not to meet the public expectations. Nollywood screen lover boy Desmond Elliot is among the few popular role interpreters who contested the 2015 elections and won the Surulere Constituency 1 seat in the Lagos State House of Assembly. Six years after his first electoral victory, Elliot remained a reference point for movie stars in Nigerian politics and many youths with popular and contending views of his public activities as a thespian-turned-politician. He became the poster boy for movie stars in politics. Subsequently, this study was initiated to ascertain the public perception of Desmond Elliot’s stewardship and movie stars in politics. The empirical result from this case would be used as a springboard to adjudge subsequent movie stars who showed interest in active politics. The study surveyed one hundred youths in Surulere Constituency 1, and the results were filed in simple frequency tables. Findings reveal that honourable Elliot scored a pass mark among his immediate constituents regarding political representation and the responds aver that they would vote for movie stars contesting popular vote. However, there was worry that most of the respondents who took part in this survey were staunch APC supporters. Therefore, it is recommended that this study be replicated in many areas to help ascertain the true perception of people regarding movie stars in politics. The credibility source theory was reviewed in this study.
Viewership of Korean Movies among Nigerian Undergraduates Ramson Oloche Acheme; Solomon Abiodun Oyeleye; Steven Anu’ Adesemoye; Kayode Joshua Okunnade; Ijikelly Oluseun Olorunjueda
LingLit Journal Scientific Journal for Linguistics and Literature Vol 6 No 1 (2025): Linglit Journal: Scientific Journal of Linguistics and Literature, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/linglit.v6i1.1170

Abstract

This study examines viewership of Korean films among Nigerian undergraduates. It took a descriptive survey of undergraduate students across various universities in Southwest Nigeria. The sample frame was narrowed down to mass communication undergraduates in six universities cutting across Lagos (Lagos State University of Science & Technology; NOUN-Ikorodu campus), Ogun (Christopher university) and Ondo (Adekunle Ajasin University- Akungba Akoko; Wesley University) States, respectively. While serving as an exploratory study, it was aimed at measuring the level of viewership and interest in Korean movies and, identify their preference for Korean and Nollywood movies. The researchers used the survey method of convenience sampling technique where link to a 15-item online questionnaire was shared through WhatsApp platforms to the select universities. Findings from the study revealed that Nigerian undergraduates watch Korean drama a lot. The study also found that, though many Nigerian youths enjoy and prefer Korean movies to Nollywood movies, there is a reasonable number of the youths who still prefer Nollywood movies. Therefore, the study concluded that the rising interest in Korean movies among Nigerian youth may not be harmful to their life. However, there is concern of addiction and craze for Korean beauty products. The researchers, therefore, recommend that Nigerian youths be sensitised on social media and on television, regarding the danger of getting obsessed with Korean beauty products as they try to look like the casts in Korean movies.
Advertising and Gender Issues in Nigeria: Between Ethics and Socio-Cultural Sentiments Steven Anu’ Adesemoye; Ramson Oloche Acheme; Haruna Mohammed Salisu
Lakhomi Journal Scientific Journal of Culture Vol 6 No 1 (2025): Lakhomi Journal : Scientific Journal of Culture, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v6i1.1289

Abstract

One of the roles advertising plays in society is mirroring the sociocultural values and norms of the people; it blends the target audience’s cultural practice with the features of a product. This appeal is based on findings from sociologists that people held their culture dearly and would patronize any product which aligns with their cultural identity and norms. Modern-day Nigerian advertising scene has witnessed many advertisements which have explored our cultural norms to the pleasure of many, however, recent advertisement copies have attracted criticisms and backlash after featuring some cultural practices in the line of gender portrayal. The telecommunication advertisement of MTN titled ‘Mama na Boy’ was not only met with heavy criticism but was instantly ordered to be scrapped by the Advertising Practitioner Council of Nigeria. Following the backlash by local Women's rights activists, the advertisement became a topical and controversial issue in Nigeria. Scholars, observers, and human rights movements all debated the issue and its implications on our society. What many did not consider is if the advertisement violated our indigenous norms of gender roles and cultural practices. This study observed that public discourse largely influences ethical issues and takes precedence over professional considerations. In our contemporary society, where consumers/audiences have taken to more active role in media content, it has become an enormous task for ARCON to professionally regulate the content of advertising copies since public criticisms are often done out of sentiment. The concern of this study is asking if ARCON will be allowed to do its job without being affected by public sentiment. The public rhetorics may sound fair and ideal but they often fail to see facts as they were. The recent Olympic games in Asia have revealed that gender inequality is not a man-made issue but a biological phenomenon. A male athlete at the 2019 Olympic games who overran the female racer on the track has also sparked criticism by the general public, but this time it wasn’t an advert portrayal but a real-life scenario. This study engages in critical discourse upon this background, using the Benevolent Sexism and Perception theories as a backdrop.
Co-Authors E Timothy Ekeledirichukwu Onyejelem Haruna Mohammed Salisu Ijikelly Oluseun Olorunjueda Kayode Joshua Okunnade Solomon Abiodun Oyeleye Steven Anu’ Adesemoye Steven Anu’ Adesemoye Steven Anu’ Adesemoye