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All Journal Jurnal Manajemen Sains dan Organisasi (JMSO) Image : Jurnal Riset Manajemen
Iwan Sukoco
Padjadjaran University
Economics, Econometrics & Finance

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The Effect of Flexible Working Arrangements on Employee Performance: A Survey in Multi-Brand Virtual Kitchen Companies Safira Aulia Khoirunnisa; Iwan Sukoco; Lina Auliana
Image : Jurnal Riset Manajemen Vol. 13 No. 1 (2025): November 2024 - April 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/dr62az49

Abstract

This study investigates the impact of competency and career The implementation of flexible working arrangements allows for adjustments to work patterns according to individual needs, which impacts performance. Flexible working arrangement at multi-brand virtual kitchen company has been applied but there is still no evidence that the implementation has significantly improved employee performance. This research aims to analyze the influence of flexible working arrangements on employee performance at a multi-brand virtual kitchen company. This study uses a quantitative method with a descriptive-verificative approach. Data was obtained through observation, interviews, and surveys via Google Form. The research sample consisted of 54 employees at the headquarters (HQ) of a multi-brand virtual kitchen company, selected using purposive sampling according to criteria. The data analysis used was hypothesis testing and simple linear regression analysis using SPSS software to carry out data analysis. The study results indicate that flexible working arrangements significant positively effect on the performance of employees at multi-brand virtual kitchens. These findings indicate that HQ employees at multi-brand virtual kitchen who work with flexible working arrangements show better performance.
DIGITAL ERA BUSINESS COMMUNICATION: HOW SKINCARE BRAND AMBASSADORS BOOST CUSTOMER ENGAGEMENT Kania Octa Faradillah; Cecep Saeful Barakah; Nurillah Jamil Achmawati; Iwan Sukoco
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 2 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i2.14786

Abstract

Objective – The purpose of this study is to determine the effectiveness of Jeon Somi in enhancing customer engagement on social media and how it impacts customer loyalty. Design/Methodology/Approach – This research was conducted using a descriptive qualitative method with a literature review approach. Data were collected through observation of Jeon Somi's activities on social media, online data searches, and literature studies. Findings – The results show that Jeon Somi successfully increased customer engagement through campaigns such as the #SnailDanceChallenge on TikTok, which garnered over 5.3 million views and an engagement rate of 7.3%. Additionally, Jeon Somi's Instagram account generated more than 150 thousand likes and positive comments, further enhancing customer engagement. Conclusion and Implications – This study highlights the importance of using influencers in digital marketing strategies and how public figures like Jeon Somi can boost customer engagement, loyalty, and brand image.
Co-Authors Cecep Saeful Barakah Kania Octa Faradillah Lina Auliana Nurillah Jamil Achmawati Safira Aulia Khoirunnisa