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All Journal Warmadewa Economic Development Journal (WEDJ)
Tjokorda Gde Agung Wijaya Kesuma Suryawan
Universitas Ngurah Rai, Denpasar, Indonesia
Economics, Econometrics & Finance

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Elevating Demand: Product Quality and Purchase Intention in Balinese Silver Craft Economies Tjokorda Gde Agung Wijaya Kesuma Suryawan; Ni Komang Lilis Tri Paramita; Cokorda Istri Agung Vera Nindia Putri; I Komang Putra
Warmadewa Economic Development Journal (WEDJ) Vol. 8 No. 1 (2025): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.8.1.2025.56-69

Abstract

This quantitative investigation provides a nuanced examination of product quality’s impact on purchase decisions, with purchase intention as a key behavioural mediator. The study focuses on consumers of Yas Silver in Gianyar, Bali, a culturally rich, tourism-dependent context vital to economic development. Employing a descriptive-associative approach, data were meticulously collected via Likert-scale surveys from 96 respondents, purposively and randomly sampled from an unstated population. The findings revealed statistically significant positive effects: product quality significantly enhances purchase intention and directly drives purchase decisions; purchase intention significantly mediates this relationship. Contributing to international marketing, behavioural economics, and economic development literature, this research empirically substantiates the crucial role of product quality, operating through purchase intention, in shaping consumer behaviour within similar tourism-reliant economies. The findings offer pertinent, behaviourally informed, and strategically actionable marketing insights for international businesses, particularly in artisanal and tourism sectors, seeking to optimise marketing effectiveness and foster sustainable economic growth in global cultural destinations.
Catalyzing Pro-Social Purchases through Digital Brand Visibility: Insights from Bali’s Ethical Enterprise Tjokorda Gde Agung Wijaya Kesuma Suryawan; Dayu Kade Indah Pratiwi; I Wayan Meryawan; I Komang Putra
Warmadewa Economic Development Journal (WEDJ) Vol. 9 No. 1 (2026): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.9.1.2026.9-23

Abstract

Ethical consumption is increasingly viewed as a behavioural driver of inclusive economic development. This study examines the influence of social media marketing on consumer purchase intention in the context of Beyond Organic (B’Onic), a micro-enterprise in Buleleng, Bali, which integrates social values into its commercial operations. Despite promoting ethical purchasing by funding a child welfare foundation, the enterprise struggles with declining consumer engagement due to weak brand visibility and limited digital interaction. The research explores the direct impact of social media marketing on purchase intention, the effect of brand awareness on purchase intention, and the mediating role of brand awareness in this relationship. Employing a quantitative approach, the study involved 110 purposively selected respondents, with data analysed using structural equation modelling. Findings reveal that social media marketing significantly enhances both brand awareness and purchase intention, with brand awareness acting as a substantial mediator. This study contributes to the literature on ethically positioned enterprise communication and offers practical insights for micro-enterprises seeking to scale social impact through digital strategies, strengthening their role in sustainable economic development.
Co-Authors Cokorda Istri Agung Vera Nindia Putri Dayu Kade Indah Pratiwi I Komang Putra I Komang Putra I Wayan Meryawan Ni Komang Lilis Tri Paramita