Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Community Services Journal (CSJ)
Ni Luh Putu Indiani
Magister of Management, Universitas Warmadewa, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Trust Sebagai Pemediasi Pengaruh Service Quality dan Brand Image Terhadap Repurchase Intention Pada Pengguna E-Marketplace di Provinsi Bali Ida Bagus Wiwekananda; Ida Bagus Udayana Putra; Ni Luh Putu Indiani
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 23 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.23.1.2024.80-100

Abstract

The aim of this research is to analyze the influence of service quality and brand image on repurchase intention with trust as a mediating variable among e-marketplace users in Bali Province. The method used in the research is quantitative with a questionnaire carried out systematically in accordance with the research objectives. The population in this research is the people of Bali Province who have used e-marketplaces for online shopping with a total of 130 respondents. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Service quality has a positive and significant effect on repurchase intention (2) Brand image has a positive and significant effect on repurchase intention (3) Trust has a positive and significant effect on repurchase intention (4) Service quality has a positive and significant effect on trust (5) Brand image has a positive and significant effect on trust (6) Service quality has a significant effect on repurchase intention through trust (7) Brand image has a significant effect on repurchase intention through trust. It is recommended that future researchers add alternative constructs that influence repurchase intention such as customer satisfaction, e-WOM, price, promotions, etc. as well as increasing references related to research.
Acceleration of Siamese Citrus Agro Business through Food Processing Technology and Digital Marketing Ni Luh Putu Indiani; Ida Bagus Udayana Putra; I Gede Pasek Mangku; Pavalee Chompoorat Tridtitanakiat; Ni Nyoman Trisnayanthi; A. A. Rai Darmawan
Community Service Journal (CSJ) Vol. 7 No. 1 (2024)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.7.1.2024.18-25

Abstract

This article discusses the outcomes of a community service program conducted to accelerate the Siamese citrus agro-business in Pelaga Village, Bali. The initiative focused on addressing key challenges faced by local farmers, including limited post-harvest processing capabilities and a lack of digital marketing knowledge. The program aimed to empower farmers by introducing modern food processing technologies and enhancing their digital marketing skills, thereby improving both the quality and marketability of their products. Over the course of the program, farmers participated in comprehensive training sessions that covered techniques for processing oranges into value-added products such as packaged fruit juice and orange powder. Additionally, the program provided essential equipment and facilitated technology transfer to support these new practices. Digital marketing strategies were also a core component, with farmers receiving guidance on how to effectively utilize social media and e-marketplace platforms to reach a broader customer base. The results of the program were significant, leading to increased income for farmers, reduced post-harvest losses, and expanded market access both locally and internationally. The introduction of these innovations not only enhanced the economic resilience of the farming community but also promoted sustainable agricultural practices. This article presents a detailed account of the program's methodology, the outcomes achieved, and the broader implications for similar agribusiness initiatives. The findings underscore the potential of integrated technological and marketing interventions in driving rural economic development and empowering local communities.
Co-Authors A. A. Rai Darmawan I Gede Pasek Mangku Ida Bagus Udayana Putra Ida Bagus Wiwekananda Ni Nyoman Trisnayanthi Pavalee Chompoorat Tridtitanakiat