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All Journal Agriwar Journal
Dinar Anindyasari
Department of Animal Science, Faculty of Agriculture, Mulawarman University, Samarinda, Indonesia
Agriculture, Biological Sciences & Forestry

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Income Analysis of Kalang Buffalo Farmers in the Tanjung Terakan Group Kutai Kartanegara Regency Kharidha Armina; Dinar Anindyasari; Ibrahim; Suhardi; I Putu Gede Didik Widiarta; Ardiansyah; Ruth Dameria Haloho
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Buffalo farming is an integral part of Indonesia's agricultural system, particularly in the Tanjung Terakan group, Muara Wis District, Kutai Kartanegara Regency. Small-scale farmers in this area raise kalang buffaloes as a secondary enterprise, utilizing family labor. This study aims to assess the profitability and performance of buffalo farming in this region. The research employed a survey method to gather data on production costs and income of the farmers. The findings revealed that the average annual income of the Tanjung Terakan group is IDR 134,549,211.00, with a remarkable profit margin of 2,247%. Despite a 9% yearly interest rate charged by Bank Kaltimtara, the buffalo business in this area remains lucrative. Based on these results, it is recommended that the Tanjung Terakan group continue their buffalo farming efforts due to the significant value it brings.
The Role of Social Media Marketing and Electronic Word of Mouth on the Purchase Intention of Frozen Meat Products I Putu Gede Didik Widiarta; Dinar Anindyasari; Amalina Nur Wahyuningtyas
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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In the modern digital era, technology and the internet have become essential components of marketing strategies. This study aims to investigate the influence of Social Media Marketing (SMM) and Electronic Word of Mouth (eWOM) on the purchase intention of frozen meat products in Samarinda, Indonesia. Understanding consumer response to online promotions is increasingly important, particularly in the food industry, given the expanding role of digital marketing. The research employs a quantitative approach, engaging 400 respondents across different age groups, genders, and education levels. Data was collected through structured questionnaires to gauge the impact of SMM and eWOM on purchase intention, as well as the moderating role of demographic factors. The analysis indicates that both SMM and eWOM significantly enhance purchase intention, with eWOM exhibiting a stronger influence. Younger consumers aged 20-35 and those with higher education levels are more susceptible to online reviews and social media promotions compared to older or less-educated consumers. Moreover, women display greater responsiveness to interactive marketing content than men. The study recommends that companies in the frozen meat industry focus their digital strategies on leveraging positive reviews and social media promotions to elevate consumer engagement and purchase intentions. These findings contribute to the body of knowledge on digital marketing and provide practical insights for marketers aiming to maximize the impact of digital campaigns in the contemporary era.
Co-Authors Amalina Nur Wahyuningtyas Ardiansyah I Putu Gede Didik Widiarta Ibrahim Kharidha Armina Ruth Dameria Haloho Suhardi