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All Journal Postgraduated Community Service Journal Community Services Journal (CSJ)
Ida Bagus Udayana Putra
Master of Management, Postgraduate Faculty, Universitas Warmadewa, Bali, Indonesia
Social Sciences Other

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Strengthening Market Position And Offerings For Bagus Agro Pelaga In Competitive Hospitality Industry Niña Jesha D. Clacio; Camela Erika D. Baltazar-Dayonot; Wilmer Jane A. Lustan; Stephanie B. Virtus-Reyes; Hanilyn Aguilar Hidalgo; Ida Bagus Udayana Putra; Ida Ayu Surasmi; Genijayendra Sahya Amertha; Putu Arika Wandari
Postgraduated Community Service Journal Vol. 5 No. 2 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.2.2024.68-75

Abstract

The purpose of this research is to analyze and enhance the market positioning of Bagus Agro Pelaga, a wellness farm resort and lifestyle retreat in Bali, Indonesia, within the competitive hotel industry. This study employs a qualitative research design to assess and evaluate the current business environment and organizational systems. A case study approach is used, allowing for an in-depth investigation of the resort over a specific period. Data collection involved personal interviews with Mr. Taufik, the head of the marketing department of Bagus Discovery Group, along with observations, document analysis, and customer reviews. The research also incorporated secondary and historical financial and marketing data to provide a comprehensive understanding of the resort's situation before, during, and after the pandemic. SWOT Analysis principles were applied to analyze the resort's strengths, weaknesses, opportunities, and threats, forming the basis for strategic recommendations. The findings revealed three main challenges: a manpower shortage due to an aging workforce, difficulty adopting new technologies, and poorly maintained facilities. These issues were analyzed for their impact on operations and customer experience. The study recommends developing a comprehensive workforce development plan, investing in technology upgrades and staff training, and prioritizing resource allocation for facility maintenance and improvements. By addressing these challenges, Bagus Agro Pelaga can enhance its market positioning, attract more visitors, and achieve long-term sustainability.
Boosting Siamese Citrus Agribusiness through Upcycling and Tech Modernization Shannon Leigh D Gabad; Neslie Martinez; Katherine Romero Mesa; Aleja C. Pasilaban; Jeffrey P. Penano; Michel P. Basister; Ni Luh Putu Indiani; Ida Bagus Udayana Putra; I Wayan Juliantara; Ni Rai Ayu Wisna
Community Service Journal (CSJ) Vol. 7 No. 1 (2024)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.7.1.2024.59-71

Abstract

This study aims to assess the potential of upcycling waste products and integrating modern technologies to enhance the productivity and sustainability of the Siamese citrus agribusiness in Pelaga, Badung Indonesia. Sustainable practices and technological advancement in agriculture most likely to address environmental and economic challenges especially on the side of the small businesses. The research employs both qualitative and quantitative analyses. Face-to-face interview was conducted to a chosen citrus farm in Pelaga which needed aid in coming up with extra income aside from the “pre-ordered” oranges that are bought at a fixed price. A structured questionnaire and in-depth interview carried out with the farmer was used as a research instrument to gather data for assessing the viability of boosting the citrus agribusiness through upcycling, challenges they face and possible solutions and recommendations. The result of this study can be a benchmark for other farmers by demonstrating the tangible benefits of empowering farmers with knowledge and other tools to maximize their profit while adhering to zero-waste management, fostering a culture of continuous improvement in the agribusiness community.
Co-Authors Aleja C. Pasilaban Camela Erika D. Baltazar-Dayonot Genijayendra Sahya Amertha Hanilyn Aguilar Hidalgo I Wayan Juliantara Ida Ayu Surasmi Jeffrey P. Penano Katherine Romero Mesa Michel P. Basister Neslie Martinez Ni Luh Putu Indiani Ni Rai Ayu Wisna Niña Jesha D. Clacio Putu Arika Wandari Shannon Leigh D Gabad Stephanie B. Virtus-Reyes Wilmer Jane A. Lustan