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All Journal Sanskara Manajemen dan Bisnis West Science Social and Humanities Studies
Tati Handayani
STIE Triguna Tangerang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Eksplorasi Penelitian Consumer Co-Creation dalam Studi Bisnis: Analisis Bibliometrik Loso Judijanto; Tati Handayani
Sanskara Manajemen Dan Bisnis Vol. 4 No. 02 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i02.776

Abstract

Penelitian ini bertujuan untuk mengeksplorasi perkembangan riset consumer co-creation dalam studi bisnis melalui pendekatan bibliometrik. Kajian ini dilakukan untuk memetakan tren publikasi, struktur intelektual, tema-tema utama, serta arah perkembangan penelitian pada bidang consumer co-creation. Data penelitian diperoleh dari publikasi ilmiah yang terindeks dalam basis data Scopus, kemudian dianalisis menggunakan VOSviewer untuk memvisualisasikan jaringan keterkaitan antar kata kunci, perkembangan temporal topik, dan kepadatan tema penelitian. Hasil analisis menunjukkan bahwa co-creation dan value co-creation merupakan tema inti yang mendominasi literatur dan memiliki keterkaitan kuat dengan konsep pemasaran, inovasi, consumer behavior, customer engagement, serta media sosial. Peta jaringan mengindikasikan bahwa penelitian pada awalnya berfokus pada fondasi konseptual penciptaan nilai bersama, kemudian berkembang ke arah isu yang lebih aplikatif seperti partisipasi konsumen, inovasi terbuka, dan pengembangan produk baru. Analisis overlay visualization menunjukkan adanya pergeseran minat penelitian menuju tema-tema yang lebih mutakhir, seperti human, consumer attitude, well-being, dan pendekatan qualitative research, yang menandakan meningkatnya perhatian pada aspek perilaku dan pengalaman konsumen. Sementara itu, density visualization menegaskan bahwa area seperti business models, supply chains, dan crowdsourcing masih relatif kurang dieksplorasi, sehingga membuka peluang penelitian di masa depan.
VR/AR in Customer Experience: A Bibliometric Review Loso Judijanto; Tati Handayani
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2943

Abstract

The current study offers a bibliometric analysis of academic research on VR/AR in customer experience, whose objectives include exploring the intellectual structure, thematic trends, and global patterns of cooperation within the research area. Data for the analysis were collected from a scientific database and analyzed via bibliometric methods such as co-word analysis, co-authorship mapping, density visualization, and citation analysis in VOSviewer software. The findings show that VR and AR represent the main research constructs which have close relationships with user experience, e-commerce, digital marketing, and human-computer interaction. Thematic trend analysis shows a transformation from basic research on the usability and immersivity of the interface towards more applied studies focused on e-commerce, tourism, and metaverse customer experiences. Citation analysis highlights a number of highly impactful publications that have contributed significantly to the theoretical and methodological development of the field, in particular, to experiential marketing and technology-driven customer experience. Network analysis also highlights the global, although uneven, nature of collaboration networks and certain hub countries in international cooperation.
Co-Authors Loso Judijanto