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Dissecting the Political Persona of the 2024 Indonesian Presidential Election through Visual Framing Analysis Muhammad Dicka Ma'arief Alyatalatthaf; Altobeli Lobodally; Natalia Faradheta Putri
Profetik: Jurnal Komunikasi Vol. 17 No. 2 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i2.2977

Abstract

Public interest in political battles is constant, and the Indonesian presidential election in February 2024 is no exception. The three presidential candidates, who have been declared, aggressively establish their political personas and gain exposure and notoriety using Instagram, including @aniesbaswedan, @ganjar_pranowo, and @prabowo. This study aims to dissect the political persona of the 2024 Indonesian presidential candidates using the visual framing analysis method, studying how certain points of view are emphasized or made prominent through visual messages. While other framing studies focus on textual analysis, visual framing analysis is rarely employed even though visual elements have the power to build emotional affection and can last longer in memory. The study's data set comprises Instagram posts from the officially declared presidential contender (@aniesbaswedan from October 3, 2022; @ganjar_pranowo from April 21, 2023; @prabowo from August 12, 2022) to May 21, 2023. The research findings indicate that the political persona built by each presidential candidate still revolves around aspects of their own inherent identity such as religion, race, ethnicity, tribe, customs, habits, education level, economic status, social status, family background, and political stance, rather than providing a clear picture of their priority policy programs when in office.
Pemberdayaan Pengrajin Gula Aren Berbasis Keberlanjutan: Pendampingan Produksi, Branding, dan Digitalisasi di Kampung Naga, Desa Neglasari, Kecamatan Salawu, Kabupaten Tasikmalaya Deni Danial Kesa; Ari Nurfikri; Debrina Vita Ferezagia; Muhammad Dicka Ma'arief Alyatalatthaf
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/fdwfnr52

Abstract

This community service activity was conducted in Kampung Naga, Neglasari Village, Salawu District, Tasikmalaya Regency, known as an indigenous community with strong traditions in processing non-timber forest products, including palm sugar. Palm sugar artisans in this region have great potential to increase the village's economic value, but still face several challenges such as limited production technology, inconsistent quality standards, minimal use of digitalization, and a suboptimal understanding of environmental and economic sustainability. Through qualitative methods based on participatory observation, in-depth interviews, and documentation, this program aims to improve production capacity, efficiency, branding, and digital marketing for artisans. The program results show increased knowledge about production quality, sustainability awareness, digital readiness, and the formation of a more competitive local brand. This article provides a comprehensive overview of the empowerment process, the socio-economic dynamics of artisans, and strategic recommendations for the sustainability of the palm sugar industry in Kampung Naga.