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All Journal Jurnal Dar El-Falah
Aisatun Nisa Fauziah
Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto

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BENTUK-BENTUK PENEMPATAN KERJA Aisatun Nisa Fauziah; Nela Budi Ekasari; Dinda Wahyu Dwi Hartanti
Dar El-Falah Vol 3 No 1 (2024): VOL 3 NO 1 (2024) : JANUARI
Publisher : Dar El-Falah

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Abstract

Penempatan (placement) berkaitan dengan pencocokan seseorang dengan jabatan yang akan dipegangnya, berdasarkan pada kebutuhan jabatan dan pengetahuan, keterampilan, kemampuan, preferensi, dan kepribadian karyawan. Bentuk penempatan kerja, yakni: (a) pengetahuan, (b) Pengalaman kerja, dan keterampilan kerja karyawan, yang terdiri atas, keterampilan mental, fisik, dan sosial. 
FUNGSI, TUJUAN DAN BENTUK-BENTUK PROMOSI Lucy Indria Sari; Aisatun Nisa Fauziah; Ludina Risha Novia Arum Putri
Dar El-Falah Vol 3 No 2 (2024): VOL 3 NO 2 (2024) : JULI
Publisher : Dar El-Falah

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Promotion is a form of marketing communication that seeks to disseminateinformation, influence or persuade and remind the target market of thecompany and its products to be willing to accept, buy and be loyal to theproducts offered by the company concerned. The main functions ofpromotion activities are: (1) seeking and getting the attention of prospectivebuyers, (2) creating and cultivating "interest" in prospective buyers, (3)developing a sense of wanting prospective buyers to own the goods offered.The promotion objectives are: (1) providing information, (2) increasingsales, (3) positioning the product, (d) forming a product image. There arethree forms of promotion, namely: (1) advertising, (2) sales promotion, (3)personal selling.
Co-Authors Dinda Wahyu Dwi Hartanti Lucy Indria Sari Ludina Risha Novia Arum Putri Nela Budi Ekasari