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All Journal Jurnal Dar El-Falah
Irma Wahyunda
Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto

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FAKTOR-FAKTOR YANG MEMPENGARUHI TERBENTUKNYA BRAND IMAGE Hariyanto; Irma Wahyunda; Ciska Meliana Kusuma Wijaya
Dar El-Falah Vol 1 No 2 (2022): VOL 1 NO 2 (2022) : JULI
Publisher : Dar El-Falah

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Abstract

Brand image is a set of associations that consumers perceive and believe incertain products. Benefits of a positive brand image: (a) More consumersmakes purchases possible, (b) companies can develop product lines, (c)family branding policies and branding leverage can be implemented. thescope of a product's brand image: (a) service, (b) physical facilities, (c)product and service quality, (d) reputation, (e) corporate identity, (f) value.Characteristics of Brand Image, namely: (a) corporate image, (b) userimage, and (c) product image. Factors supporting the formation of brandimage are: (a) strength of brand associations, (b) Favorability of brandassociations, (c) Uniqueness of brand associations.
Co-Authors Ciska Meliana Kusuma Wijaya Hariyanto