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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia
Nisa, Azatul Khairun
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Analisis Penggunaan Body Care pada Laki-Laki Nisa, Azatul Khairun; Aisyah, Siti; Murni, Ayda; Saputra, Indra
TSAQOFAH Vol 5 No 4 (2025): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i4.6626

Abstract

Body care has become an increasingly prominent concern among modern men, not only in relation to physical appearance but also as part of a broader effort to maintain overall health and well-being. This study aims to explore male perceptions and usage patterns of body care products in Indonesia. Employing a quantitative approach, data were collected through a survey of 28 respondents representing a range of ages and social backgrounds. The findings reveal that the majority of participants have used body care products over an extended period and possess a basic understanding of their functions. However, challenges remain in selecting products suited to specific skin types and in maintaining consistent usage. Additionally, most respondents expressed a positive attitude toward skincare, demonstrating high levels of self-confidence and indifference toward social stigma. This study offers valuable insights into male consumer behavior regarding body care in Indonesia, which may inform the development of more targeted marketing strategies and educational initiatives.
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pria dalam Menggunakan Skincare Nisa, Azatul Khairun; Saputra, Indra
TSAQOFAH Vol 5 No 6 (2025): NOVEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i6.7177

Abstract

The emergence of negative stigma toward men who use skincare, despite growing awareness of the importance of facial care, reflects a persistent barrier rooted in gender perceptions. This study aims to analyze the factors influencing men's decisions to use skincare products. A quantitative method was employed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The research sample consisted of 93 male students from the Faculty of Tourism and Hospitality at Universitas Negeri Padang, all of whom were active skincare users. Data were collected through an online questionnaire distributed via Google Form and analyzed using SmartPLS 4 to assess both direct and indirect relationships among variables. The findings indicate that psychological factors, economic and product-related factors, informational media, and situational factors directly influence men's skincare usage decisions, while demographic and social factors do not have a direct effect. Furthermore, social, economic and product-related, and situational factors indirectly influence decisions through the mediation of informational media. These findings offer empirical insights into the determinants of male consumer behavior in skincare usage and have implications for marketing strategies that are responsive to gender-related issues.
Co-Authors Indra Saputra Murni, Ayda Siti Aisyah