Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics and Tourism
Kailla, Anastasya
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementasi Etika Bisnis Islam dalam Pemasaran Produk UMKM Pemindangan Ikan H. Udin di Desa Jatimulya, Kecamatan Rangkasbitung, Kabupaten Lebak Kailla, Anastasya
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 1 (2026): Integrasi Ekonomi Pariwisata dan Social Finance dalam Mendorong Pembangunan Berke
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i1.611

Abstract

This study aims to analyze the implementation of Islamic business ethics in the marketing practices of H. Udin Fish Processing, a Micro, Small, and Medium Enterprise (UMKM), located in Kp. Ciseke, Jatimulya Village, Rangkasbitung District, Lebak Regency. This research employs a qualitative case study approach, with data collected through in-depth interviews and direct observations of the business owner, H. Udin. The results indicate that H. Udin consistently applies the principles of Islamic business ethics, such as honesty (ṣidq), justice (‘adl), trustworthiness (amanah), excellence (ihsan), and maintaining the halalness of products, throughout all stages of marketing, including product information delivery, pricing, promotion, distribution, and customer service. Despite facing challenges such as fluctuations in raw material prices, H. Udin maintains fairness and customer trust. The marketing strategy combines the 4P and 2P concepts in accordance with Sharia principles and utilizes information technology, such as WhatsApp and Facebook, to enhance transparency and communication with consumers. Overall, these marketing practices not only support business sustainability and blessing but also increase customer loyalty while ensuring the continuity of the business in a professional and modern manner.
Co-Authors