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p-Index From 2021 - 2026
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All Journal Jurnal Kabar Masyarakat
Akbar Marzuki Al Amin
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Pengembangan Usaha Mikro Kecil Menengah "Rona Surya" Melalui Penguatan Pemasaran Digital, Pembaruan Identitas Merek, dan Pengelolaan Keuangan Sederhana Dida Maulidya Al Afshana; Akbar Marzuki Al Amin; Agung Winarno; Agus Hermawan
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3842

Abstract

Background: Micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in the food processing sector, frequently face challenges related to limited production capacity, conventional marketing practices, weak brand identity, and the absence of adequate financial documentation. These constraints often prevent MSMEs from experiencing sustainable business growth. Objective: This community service activity aims to provide comprehensive assistance to Rona Surya, a traditional snack MSME located in Wagir, Malang Regency, encompassing the formulation of production standard operating procedures (SOPs), digital marketing capacity building, brand identity renewal, human resource development, and simple financial recording training. Methods: The activity employed a participatory action approach through direct observation, structured problem identification, systematic assistance programs, and reflective evaluation conducted over 16 weeks (January to May 2026). Expected Results: The program produced a production SOP, active social media accounts (Instagram and TikTok) with a minimum of five promotional content items, a refreshed brand logo, a business banner, a simple organizational structure, a vision-mission document, and a basic cash book. The owner demonstrated measurable improvements in digital marketing skills, brand awareness management, and the importance of separating personal and business finances.
Co-Authors Agus Hermawan Dida Maulidya Al Afshana