Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Kusumadewi, Afifah Nur'aghnia
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Electronic Word of Mouth (e-WOM) and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics Kusumadewi, Afifah Nur'aghnia; Widowati, Retno
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6410

Abstract

Electronic word of mouth (e-WOM) plays a crucial role in digital marketing by shaping consumer judgments and purchase decisions. This study conducts a bibliometric analysis of research on e-WOM and purchase intention published between 2015 and 2024. A total of 200 Scopus-indexed journal articles were analyzed using performance indicators, citation analysis, keyword co-occurrence, thematic clustering, and network visualization with VOSviewer. The findings reveal three development phases: emergence (2015–2017), rapid growth (2018–2020), and consolidation with a sharp increase in publications in 2023–2024. Influential journals and highly cited studies emphasize information helpfulness, review quality, and credibility as key predictors of purchase intention. Five thematic clusters were identified, covering consumer behavior, trust, social commerce, brand constructs, and information quality. The study confirms that e-WOM and purchase intention remain evolving research areas, highlights cross-cultural and longitudinal gaps, and provides structured directions for future theoretical and managerial development.
Co-Authors Retno Widowati