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All Journal Majalah Ilmiah Bijak
Yuditio, Yuditio
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Humanities Economics, Econometrics & Finance Social Sciences

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Enhance Customer Satisfaction in An Indonesian Cargo Service Company Kasmad, Kasmad; Yuditio, Yuditio
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5784

Abstract

This study aims to determine a more appropriate marketing strategy at PT. Amanah Cargo Jaya Mandiri in order to increase customer satisfaction. The method used in this study is a qualitative method with IFE, EFE, IE, and SWOT (Strength, Weakness, Opportunities, Threats) analysis.The results of the study indicate that the marketing strategy implemented by PT. Amanah Cargo Jaya Mandiri is able to increase customer satisfaction but additional strategies are needed to increase customer satisfaction. PT. Amanah Cargo Jaya Mandiri is in a good position, has opportunities, and is able to continue to expand and provide better services in order to increase customer satisfaction and increase growth in order to obtain maximum profit.
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