Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Khidmat
Herdiana, Rendi
Unknown Affiliation
Religion Humanities Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Khidmat

 1 
Peningkatan Daya Saing UMKM Ibu Imas Melalui Sosialisasi Strategi Branding dan Digital Marketing Berbasis Media Sosial di Desa Mandalare Fani, Andifa Dwi; Walidah, Ai Nurul; Herdiana, Rendi; Agustin, Tintin Sri
Khidmat Vol 5 No 2 (2025): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs are a vital pillar of the Indonesian economy, including in Mandalare Village. However, most MSMEs still face challenges in digital marketing and strengthening their brand identity. This issue is also experienced by Mrs. Imas, the owner of a traditional snack business in Taringgul Hamlet. This community service activity aims to improve the competitiveness of Mrs. Imas's MSME through socialization of branding strategies and social media-based digital marketing. The method used was Participatory Action Research (PAR), with a participatory approach through observation, interviews, mentoring, and training. The activity was conducted over a one-month period with four meetings. The results showed an increase in MSME understanding of the importance of brand identity and digital promotion. Dapur Snack Bu Imas successfully established a business logo, packaging labels, and nameplates as business identities. Furthermore, product promotions began to be implemented through social media platforms like WhatsApp, utilizing the digital menu designs she had created. Through this program, Mrs. Imas's MSME was able to build a basic brand and begin adapting to digital marketing, thus expanding its product reach and potentially increasing its competitiveness.
Co-Authors Agustin, Tintin Sri Fani, Andifa Dwi Walidah, Ai Nurul