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All Journal Advances In Social Humanities Research
Anugrah, Feri
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Humanities Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Storytelling as a Strategic Communication Method in Business Presentation Anugrah, Feri
Advances In Social Humanities Research Vol. 4 No. 3 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

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Abstract

In an increasingly competitive and digitally connected business environment, companies no longer compete solely through product quality and pricing but also through their ability to communicate messages persuasively and emotionally. Modern business presentations require communication approaches that can build emotional connections with audiences. Storytelling has emerged as a strategic communication method considered effective because it makes messages easier to understand, remember, and emotionally internalize, especially in service industries that heavily rely on trust, such as Umrah and Hajj travel services. This study examines storytelling as a strategic communication method in modern business presentations, using a case study of PT Almira Berkah Abadi. A qualitative approach with a case study design was employed. Data were collected through interviews, field observations, and literature reviews. The findings reveal that storytelling enhances promotional effectiveness, builds emotional closeness, and strengthens public image and trust in the company. Inspirational stories, packaged relevantly and delivered through both live presentations and digital media, have proven effective in expanding message reach and encouraging consumer decisions to use the company’s services. This article provides theoretical and practical contributions for business professionals seeking to optimize storytelling as an impactful communication and marketing tool.
Education as a Da'wah Media: An Analysis of Ahmad Dahlan's Reform Movement Anugrah, Feri
Advances In Social Humanities Research Vol. 4 No. 4 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i4.566

Abstract

This article examines the educational reform ideas and movements of Ahmad Dahlan as an integral part of his Islamic da'wah mission. The study focuses on how Ahmad Dahlan formulated a modern education system that integrated Islamic values with the Western education system in response to the educational dualism prevalent during the colonial period. A qualitative-descriptive approach was employed. The findings show that Ahmad Dahlan not only purified Islamic teachings from irrelevant practices but also carried out reforms by establishing a progressive Islamic education system—despite initial opposition from many. He founded Madrasah Ibtidaiyah Diniyah Islamiyah in 1911 and established Muhammadiyah in 1912 as a vehicle for education-based da'wah. His innovations included an integrated curriculum combining religious and general sciences, systematic classical methods, and instilling exemplary values in teachers. Thus, for Ahmad Dahlan, education served as a strategic means of da'wah to educate, liberate, and advance the ummah spiritually and socially.
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