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All Journal Jurnal Dinamika Ekonomi dan Bisnis Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik)
Heridiansyahj, Jefri
STIE Semarang
Economics, Econometrics & Finance Education

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Journal : Fokus Ekonomi

 1 
PENGARUH EFEKTIVITAS IKLAN DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN RINGAN BAGI MAHASISWA STIE SEMARANG Dwi Prawani Sri Redjeki; Jefri Heridiansyah
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

Selection of a media campaign with television ads can doing as appropriate to the means of communication that could form the name for a product by displaying sound, color and movement. Product advertising messages are expected to show the superiority of the product, persuading and directing consumers in the purchase action in accordance with company objectives in order to increase sales and profits. Promotion with advertising on television coupled with the frequency of how often your ads and ad duration may be longer shown on television, it was ensured the success of the product concerned for sale to the public is increasingly getting bigger.The population used is STIE SEMARANG student who had done or buy a soft drink after seeing the ads on soft drinks. Data obtained from 60 students STIE SEMARANG both management or accounting courses sample. The results of hypothesis testing either partially or simultaneously shows the results of analysis that they all support the hypothesis H.1 until H.4 proposed that the effectiveness of advertising through television media in terms of advertising forms (X1), the content of the ad (X2) and the frequency or duration of advertisements ( X3) partially and simultaneously significant effect on purchasing decisions (Y) soft drinks for students STIE SEMARANG. Results of the analysis showed that the purchasing decisions of soft drinks to students STIE SEMARANG variable forms of advertising (X1) as the factors that most influence
ANALISIS PENGARUH PUBLIC RELATION PERCEPTION DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY (STUDI PADA KONSUMEN INDOSAT DI KOTA SEMARANG) Dwi Prawani Sri Redjeki; Jefri Heridiansyah
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 12, No 2: Desember 2017
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.12.2.47-67

Abstract

This research examines the influence of consumer perception about public relation activity of a company to customer loyalty and test effect brand image to customer loyalty. This study uses questionnaires as a medium to collect data from consumers. Questionnaires were distributed to 40 Indosat customers in Semarang City who have used or used Indosat for at least 1 (one) year.The results of this study show that consumer perceptions of public relations activities of a company have a positive effect on customer loyalty. The influence of public relation perception (PRP) on customer loyalty will be more powerful and significant if the brand image is high. If the image brand is low, the influence of PRP on customer loyalty is meaningless. Public relations perception positively affects customer loyalty, meaning that the lower the perception of consumers about public relations activities of a company will be lower the level of customer loyalty. Conversely, the higher the public relation perception of a company in the eyes of its customers, the higher the level of customer loyalty.Brand image has a positive effect on customer loyalty. That is, when consumers have a high brand image of a product, will increase customer loyalty. Conversely, when consumers have a low brand image in mind, it will have a small effect on customer loyalty
Co-Authors Dwi Prawani Sri Redjeki Dwi Prawani Sri Redjeki Dwi Prawani Sri Redjeki Ellen Rima Melati Rokhmad Budiyono Warno Warno