Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bali Membangun Bali
Widiastini, Ni Made Ary Widiastini
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Electric Coffee Cart Innovation in Denpasar City and Gianyar Regency as a Response to Changing Consumer Behavior Putra, I Putu Andhika; Widiastini, Ni Made Ary Widiastini
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.501

Abstract

Purpose: This study aimed to analyze electric coffee cart innovation in Bali as a micro-enterprise model that integrated mobility, operational efficiency, and social media-based marketing within the context of increasing price sensitivity and shifting consumer behavior. Research methods: The research adopted a qualitative descriptive approach using a comparative case study in Denpasar City and Gianyar Regency. It relied on secondary data derived from media reports, digital content, and a synthesis of domestic mobile coffee studies alongside recent international literature on food trucks, street food consumption, and electric micromobility. Results and discussion: The findings identified six key drivers of purchase decisions, perceived price fairness resulting from lower cost structures, location-based convenience, product quality and menu variety comparable to coffee shops, eco-friendly innovation image, digital exposure through TikTok and Instagram, and operational consistency supported by centralized production systems. Implication: The study contributed by proposing a Stimulus–Organism–Response framework that integrated technological innovation, consumer perception, and competitive dynamics, offering managerial insights and policy implications for MSMEs in tourism-driven public spaces.
Co-Authors Putra, I Putu Andhika