Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi
Jermias Victor Manuhutu
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sentiment Analysis of TikTok Comments on Ambon Tourism Destinations Using the Naïve Bayes Algorithm Lady Angelic Pattipeilohy; de Fretes , Riko; Makaruku , Yoakhina Nicole; Jermias Victor Manuhutu; Latuny , Wilma
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7350

Abstract

Tourism promotion through social media has become an effective strategy in increasing public interest in tourist destinations. One of the popular platforms used by the public to share opinions is TikTok, where users actively leave comments related to tourism content. This study aims to analyze public sentiment toward Ambon tourism destinations based on TikTok comments using the Naïve Bayes classification algorithm. The dataset used in this research was obtained through a web scraping process and consisted of 115 comments that had been preprocessed through case folding, tokenization, stopword removal, and stemming. The comments were categorized into three sentiment classes: positive, neutral, and negative. The experimental results show that the Naïve Bayes model produced an accuracy value of 0.50, a precision value of 0.25, a recall value of 0.50, and an F1-score of 0.33. The sentiment distribution showed 75 positive comments, 25 neutral comments, and 15 negative comments. Although the classification performance remains moderate, the findings indicate that public sentiment toward Ambon tourism tends to be dominated by positive and neutral opinions. This research provides an initial reference for tourism stakeholders in evaluating public perceptions and improving digital tourism promotion strategies.
Co-Authors de Fretes , Riko Lady Angelic Pattipeilohy Latuny , Wilma Makaruku , Yoakhina Nicole