Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial
Hasan, Basheer Saadoon
Unknown Affiliation
Humanities Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Value-based marketing and its impact on patient experience and satisfaction: A field study in private hospitals in Baghdad Hasan, Basheer Saadoon
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial Vol. 6 No. 1 (2026)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um063.v6.i1.2026.3

Abstract

This study seeks to find the relationship between value-based marketing, patient experience and patient satisfaction in private hospitals in Baghdad. The study has a significance due to the growing interest of health organizations in marketing strategies that are centred on value-based marketing and patient experience to provide quality health care. A descriptive analytical approach was adopted in this study to test the relationships between the study variables; value-based marketing, patient experience and patient satisfaction. A sample of 280 questionnaires was analysed. Various statistical techniques were used to test the study hypotheses including descriptive statistics, Pearson correlation and linear regression.The results showed that patients' perceptions of value-based marketing practices are good, and the patient experience and patient satisfaction with the health care services are also good. The study also confirmed significant positive associations between value-based marketing, patient experience and patient satisfaction. The results also confirmed that value-based marketing plays a significant role in patient experience and patient satisfaction, and patient experience significantly affects patient satisfaction.
Co-Authors