Claim Missing Document
Check
Articles

Found 4 Documents
Search

PENGARUH FAKTOR INDIVIDUAL, FAKTOR LINGKUNGAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DENGAN POTONGAN HARGA, DI GERAI MATAHARI LOMBOK EPICENTRUM MALL MATARAM ARTIKA, IDA BAGUS EKA; ARIFIANTI, INDAH; KENCANA, A. A. MADE SURYA; MARINI, IDA AYU KETUT
GANEC SWARA Vol 14, No 2 (2020): September 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i2.152

Abstract

This study aims to determine the influence of individuals, the environment and marketing strategies in consumer decision making in buying clothing products at discounted prices at Matahari Department Store outlets, Lombok Epicentrum Mataram. The type of research is associative with the data collection method is survey sample. The sampling technique was purposive sampling with 40 respondents and the data were analyzed multiple regressionsThe results showed that there was a positive and significant partial influence of individual variables and marketing strategies on the decision to buy clothes at a discount at the Matahari Lombok Epicentrum Mall Mataram outlet, while environmental variables did not significantly influence, simultaneously the three variables had a significant effect, individual variables, environment. and marketing strategies contributed or played a role in influencing purchasing decisions by 34.3% and 65.7% were influenced by other factors.The individual factor is the dominant variable in influencing consumers in deciding to buy clothes at a discount at Matahari Lombok Epicentrum Mall Mataram outlets.
DAMPAK SOSIAL EKONOMI PADA KELUAGA TENAGA KERJA INDONESIA YANG BEKERJA DI LUAR NEGERI (STUDI KASUS TKI DI MALASIA) IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA; A.A. MADE SURYA KENCANA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.963 KB) | DOI: 10.35327/gara.v13i1.66

Abstract

Labor migration from one country to another or migration between countries in the era of globalization has become an increasingly easy phenomenon for workers, because of the various easy accesses that are supported by technology, increasingly supporting regulations and transportation to destenations which more expedite and more affordable.     This study aims to determine the social and economic impacts on Indonesian workers families (TKI) from Lombok Island who work in Malaysia. The sample of respondents is 70 families of migrant workers who were working in Malaysia, and interviews are conducted with the wives of the migrant workers. The results show that the families of migrant workers who work in Malaysia actually can improve the quality of social interaction, improve the education level of their children by prioritizing their children's schools, although the negative social impact is also felt by the wives of migrant workers working in Malaysia through Verbal abuse, nicknamed "Malaysian widow", seduced by other men, ostracized and made a rumor. Economically, families of migrant workers who work in Malaysia are able to improve the welfare of their families, even though all respondents go to Malaysia are stuck with capital debt, but after they get a salary, some of the salary sent to their wives is used to pay the debts, in addition to fulfilling other economic needs. To the regional government, especially the government of West Nusa Tenggara Province, considering that remittance produced by TKI who work abroad,hence a program is needed to improve the quality of workers who will be sent abroad through strengthening job training for prospective Indonesian workers who will be sent abroad
ANALISIS NILAI TAMBAH RUMPUT LAUT SEBAGAI PRODUK PANGAN PADA KELOMPOK USAHA “ARES” KOTA MATARAM IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI; A. A. MADE SURYA KENCANA; IDA AYU NOPIARI; INDAH ARIFFIANTI
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.232

Abstract

Processing raw materials into a product with higher  value added is a positive endeavor, to provide higher benefits for the welfare of society. Seaweed as one of the mainstay commodities in the West Nusa Tenggara region will provide high benefits if it is successfully processed into products with a higher selling value than if it is sold as a ra product. This study aims to determine the  value added  of processed food products made from seaweed, namely seaweed rengginang,  seaweed kripik and seaweed crackers which are processed by the "ARES" Business Group in Karangbaru Village, Mataram City. The research method is descriptive, and value added analysis is based on the Hayami Method. From the calculated of value added , it turns out that the value added of seaweed kripik produces the highest value added, which is Rp. 111,400,- per kilogram of processed seaweed, then the  value added of seaweed crackers is Rp. 98.000, - and the added value of seaweed rengginang  is Rp. 78,050,- Furthermore, it is suggested to the “ARES” Business Group if the demand for seaweed kripik is relatively good, the production of seaweed kripik needs to be increased in capacity in the future, and the “ARES” Business Group to continue to be creative in making products made from seaweed to be processed into superior products, as an effort to increase the  value added of raw materials into products with higher value added
Perancangan Sistem Informasi Manajemen Proyek Pada Apada Studio Berbasis Web Menggunakan Metode Prototype Kencana, I Made Adi Wira Surya
Jurnal Teknologi Terpadu Vol 13, No 1 (2025): JTT (Jurnal Terpadu Terpadu)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jtt.v13i1.2375

Abstract

Advances in information technology have changed the way companies operate, including in the architecture industry, one of which is Apada Studio. Currently, Apada Studio's project and financial recording process and project progress reporting are still done manually, which causes the data search process to be more complicated, time-consuming and potentially inaccurate project data. With the proposed “Design of a Web-Based Project Management Information System at Apada Studio Using the PrototypeMethod”, it is hoped that it can help Apada Studio in managing its projects better, improve performance and productivity, and reduce confusion and complexity in project management. This system design is designed using the prototype method and goes through various design stages, such as Unified Modeling Language (UML), Entity Relationalship Diagram (ERD), Flowmap, making Low Fidelity and High Fidelity designs using figma software. The results of the system design have been tested using the System Usability Scale (SUS) method with an average SUS score of 89.375 which shows the category “Excellent”, Grade B, and Acceptable. Testing is also done with Maze to assess the success and ease of users in completing tasks.