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All Journal Ultimacomm: Jurnal Ilmu Komunikasi
Indari, Anggita
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Languange, Linguistic, Communication & Media

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Hegemony Analysis of Industrial Agriculture in Indonesia Indari, Anggita
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4359

Abstract

Decades of massive and often hegemonic industrial agriculture have taken a toll on the environment. The expansion of palm oil plantations and food estate projects in Indonesia clearly exemplifies this situation. Drawing on Gramsci's theory of hegemony and Foucault's concept of discourse, this paper examines the dynamics of power and resistance within the context of industrial agriculture. Nonhoff’s methodology on hegemony analysis as a form of hegemony analysis is used in this study. Several case studies reveal that the hegemonic power of the Indonesian government in promoting industrial agriculture has been legitimized through discourses, proving that discourse actually serves a hegemonic purpose to sustain an ideology. However, the state’s dominant ideology is challenged by civil society organizations who provide counter-hegemony through the dissemination of counter-discourses that advocate localized food resiliency and more sustainable food production.
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