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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Sunaryo, Bunga Julian
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Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Teknik dan Hasil Tata Rias Wajah antara Makeup Natural dan Glam Look Permatasari, Intan Santika; Sunaryo, Bunga Julian; Azzahra, Nabila; Setyawan, Mutiara Putri; Habibah, Lailatul; Maghfiroh, Anik
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2026): April
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i2.1158

Abstract

Natural makeup and glam makeup are derived from different makeup techniques. Makeup, as the art of transforming appearance using cosmetics, is influenced by global trends such as Korean beauty for natural makeup and the Western entertainment industry for glam makeup. This study uses a descriptive qualitative approach with a feminist framework and a cultural studies perspective. The results show that natural makeup emphasizes simplicity with lightweight products like BB cream and lip tint, suitable for everyday activities, representing authenticity and psychological comfort. In contrast, glam makeup focuses on drama using full-coverage foundation and bold eyeshadow, ideal for formal events, a symbol of luxury and performativity. The comparison reveals differences in application, products, and cultural meanings, where natural makeup rejects excessiveness, while glam makeup is associated with capitalism and patriarchy. The conclusion emphasizes makeup as a medium for identity construction, encouraging wise choices for authentic empowerment.
Co-Authors Azzahra, Nabila Habibah, Lailatul Maghfiroh, Anik Permatasari, Intan Santika Setyawan, Mutiara Putri