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Transformasi Digital Umkm Sebagai Strategi Inovasi Dan Peningkatan Daya Saing Di Era Industri 4.0 Rudi Kurniawan; Tati Suprapti; Achmad Fikri; Aditia
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 : Mei (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the local economy, but often face challenges in marketing and financial management. Lack of knowledge and skills in marketing strategies and accounting leads to limited market reach and lack of efficiency in business management. This research aims to empower MSMEs through digital transformation to increase innovation and competitiveness in the industry 4.0 era. The methods used in this research include training on digital marketing and technology-based accounting systems for MSME players in Tarikolot District. The results show that the application of digital technology, such as online marketing and the use of accounting applications, can improve business efficiency and expand the MSME market. With digital transformation, MSMEs are more adaptive to changing market trends and able to compete with larger businesses. This study confirms that support in the form of education and technology implementation is essential to sustainably improve the competitiveness of MSMEs.
Peningkatan Kemampuan Bahasa Inggris Siswa SMK Melalui Pendekatan Komunikatif Dan Praktis Riri Narasati; Rudi Kurniawan; Aditia; Ahmad Haekal Susanto
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The agricultural sector in villages has great potential to produce high-quality products but still faces challenges in marketing. One major issue is the limited knowledge and skills of farmers in utilizing social media as a promotional tool. Through this community service program, training and mentoring were provided to farmers and agricultural entrepreneurs to enhance their understanding of digital marketing. Activities included the creation and management of business social media accounts, training in creating engaging promotional content (photos, videos, and copywriting), and branding and packaging strategies. The program showed significant improvements in farmers' abilities to market their products independently through platforms such as Instagram, Facebook, and WhatsApp Business. Farmers who previously relied solely on middlemen have now started to sell directly to consumers online. Some partners also reported increased sales and social media engagement. Additionally, the formation of a digital farmer community strengthened promotional networks and experience sharing among agricultural players. This program not only encouraged independent marketing but also enhanced the competitiveness of local agricultural products in broader markets. The program's sustainability is strongly recommended through follow-up mentoring, paid advertising training, and improved digital infrastructure in rural areas. Thus, using social media as a promotional tool becomes not just a short-term solution but a sustainable strategy to drive rural digital economic growth.
Co-Authors Achmad Fikri Ahmad Haekal Susanto Narasati, Riri Narasati Rudi Kurniawan Tati Suprapti