Abshor Marantika
STIE Bangkinang, Riau, Indonesia

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Impact Skills Human Capital in Context of Human Resources in Drug Cases in The Kampar Research Unit (Three Pillar Approach) Muhammad Adil. MA; Abshor Marantika; Supardi Supardi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5968

Abstract

This study aims to analyze the dynamics of collaboration, the forms of collaboration, and the forms of drug prevention through the roles of the three pillars (government, security forces, and the community) in Kampar Regency. This study uses a quantitative approach supported by qualitative data through interviews, questionnaires, and documentation. Data were obtained from questionnaires distributed to respondents related to drug prevention efforts. Then, they were analyzed using quantitative descriptive techniques supported by academic discussions based on communication management theory, deterrence theory, and regulations of the National Narcotics Agency (BNN). The research results show that drug control in Kampar Regency has been carried out through five main aspects: promotive, preventive, curative, rehabilitative, and repressive. This study concludes that the effectiveness of drug control in Kampar Regency is significantly influenced by the quality of collaboration across the three pillars. Good synergy fosters strategic integration, but challenges remain, including limited rehabilitation facilities, reliance on repressive approaches, and suboptimal use of technology in prevention. These findings offer important implications for local governments and the National Narcotics Agency (BNN) in formulating collaborative policies and strengthening data and service integration.
The Effect of Consumer Analysis, Product Adaptation and Customer Equity on Purchase Decisions Consumers at PT Rim Syam Gold Bangkinang Muhammad Rifal Sabri; Abshor Marantika
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5969

Abstract

The decision to purchase gold is a series of processes that consumers go through in determining their choice to buy gold, whether in the form of jewellery, precious metals, or derivative products. This study is designed to investigate the influence of the three variables, considered collectively and separately, within the framework of consumer buying decisions. Research data were obtained from primary and secondary sources through questionnaires, interviews, and documentation. In this study, data were obtained from a combination of primary and secondary sources, utilising several techniques, including the administration of structured questionnaires, in-depth interviews, and the review of relevant documentation. The population comprised all customers of PT RIM Syam Gold Bangkinang, while a total of 100 respondents were selected as the sample through an accidental random sampling method, whereby respondents were chosen based on their presence and readiness to respond during the survey period. The collected data were subsequently analysed using multiple linear regression to determine the extent to which the independent variables jointly and separately affect purchasing decisions. To test the proposed hypotheses, the study applied both the F-test to evaluate the overall explanatory power of the regression model and the t-test to assess the statistical significance of each coefficient, with all tests performed at a conventional 5% level of significance. This methodological design ensures that the empirical findings are supported by rigorous quantitative analysis. Findings demonstrate a significant positive impact of consumer analysis, product adaptation, and customer equity on gold-buying decisions, whether assessed together or separately. Among the three variables, consumer analysis is proven to be the most dominant factor influencing consumer purchasing decisions. This finding implies that companies should strengthen their understanding of consumer behaviour, optimize innovation strategies in product adaptation, and increase customer equity to maintain and improve consumer purchasing decisions.
Manajemen Strategi Faktor Internal dan Faktor Eksternal dalam Konten Pemberitaan di Era Informasi Digital Ainul Umaiyah; Abshor Marantika; Arman Arman
Dinasti Information and Technology Vol. 3 No. 4 (2026): Dinasti Information and Technology (April - June 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v3i4.3538

Abstract

Penelitian bertempat di PT. Mata Aura Utama yang memiliki portal website media online bernama www.mataaura.com/ dengan tujuan untuk mengidentifikasi faktor internal dan faktor eksternal yang mempengaruhi efektivitas kode etik dalam konten pemberitaan lalu menganalisis dampak manajemen strategi kode etik terhadap kualitas konten pemberitaan di media massa online mataaura.com. Metode penulisan menggunakan alat analisa yaitu SWOT yang di analisis secara kualitatif dengan pendekatan grounded theory. Pendekatan ini dipilih untuk membangun teori tentang faktor-faktor yang mempengaruhi manajemen strategi media mataaura.com, serta strategi yang efektif untuk meningkatkan kinerjanya. Berdasarkan analisis faktor internal dan faktor eksternal, media mataaura.com berada pada kuadran I, kuadran ini menunjukkan bahwa media tersebut dapat menetapkan kebijakan agresif (kekuatan dan peluang). Dengan memiliki potensi besar dalam meningkatkan realisasi kode etik jurnalistik pada konten pemberitaan karena memiliki peluang yang cukup tinggi.