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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Sosial dan Teknologi
Farida Yuliaty
Universitas Sangga Buana YPKP Bandung, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice

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The Effect of Service Quality and Personal Marketing on Customer Satisfaction and it’s Implications on Syifamart Customer Loyalty (Survey at Syifamart Putri Jalancagak, Subang Regency) Dian Fitri Damayanti; Kosasih Kosasih; Farida Yuliaty; Ayi Wahid
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6115

Abstract

This study aims to analyze the influence of service quality and personal marketing on customer satisfaction and its implications for customer loyalty at SyifaMart Putri Jalancagak, Subang Regency. The background of this study is based on the increasing competition in the retail business that demands every business actor to be able to provide superior service and build personal relationships with customers. This study used a quantitative method with a survey approach to 105 customers selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using path analysis to test the direct and indirect effects between variables. The results showed that service quality and personal marketing have a positive and significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty. In addition, customer satisfaction was proven to mediate the effect of service quality and personal marketing on customer loyalty. This study concluded that improving service quality and implementing an effective personal marketing strategy can strengthen SyifaMart's customer satisfaction and loyalty in a sustainable manner.  
Pengaruh Optimalisasi Alokasi Portofolio Investasi dan Stabilitas Kinerja Perusahaan terhadap Kesejahteraan Karyawan Di PT X Eneng Ani Rahayu; Farida Yuliaty; Vip Paramarta
Jurnal Sosial Teknologi Vol. 6 No. 4 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i4.32797

Abstract

This study aims to analyze the effect of investment portfolio allocation optimization and corporate performance stability on employee well-being at PT X, a reinsurance brokerage company. The research background is based on the importance of investment management and operational stability in creating sustainable value while enhancing human resource welfare. This study employed a quantitative method using descriptive analysis and multiple linear regression, with primary data collected from a survey of 25 employees. The results show that the investment portfolio allocation is categorized as moderate (54.33%) with a positive and significant effect on employee well-being (coefficient 1.322). In contrast, corporate performance stability, also in the moderate category (57.31%), has a negative but insignificant effect (coefficient -0.146). Simultaneously, both variables significantly affect employee well-being with a significance value of 0.000 and an R-square of 0.981, indicating that 98.1% of the variation in employee well-being is explained by the model. The findings conclude that investment portfolio optimization is the dominant factor in improving employee well-being. Meanwhile, corporate performance stability strategies need to be reconsidered to avoid work pressure that may reduce employee welfare. The integration of investment strategy and performance management oriented toward employee well-being is the key to corporate sustainability
Co-Authors Ayi Wahid Dian Fitri Damayanti Eneng Ani Rahayu Kosasih Kosasih Vip Paramarta