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Ahmad, Arif Priyono Susilo
Bina Nusantara University
Humanities

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Mengukir Senyum Lewat Poster Senyum Ahmad, Arif Priyono Susilo; Ariesta, Inda
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3052

Abstract

Poster is a communications media that are generally in a large enough format with persuasive and informative messages, pasted on the walls on the roadside and residential alleys. Posters can be so effective in conveying the message as a poster is close to the heart of society. The effectiveness of posters in conveying the message can be seen in the winning poster design of the Smiling Poster Contest 2010. The purpose of this article is to see the effectiveness of communication and poster design in a persuasive smile. A smiling poster is intended to foster and to remind the meaning of a smile in socializing. Concern of poster designers were divided into concern for social problems that occur in society and concern in the development of poster design creativity. Technical and strategic skills are needed by designers of the poster. Since poster design works well, it will eventually become a communicative medium in conveying social messages, becomes the driving motivation in positive, open, creative and inspiring thinking.  
Studi Perancangan Identitas Visual Wilayah Karimunjawa Ahmad, Arif Priyono Susilo
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3465

Abstract

Effective communication is a critical need in our lives. Communication that is not running properly will impede the flow and the system of social activity. Living in a world filled with information needs language as a right marker so that the meaning of a message can be conveyed properly. At such moments, a marker, which also functions as the identity for the people, demands to look unique, creative, communicative, and comprehensible globally, beyond the boundaries of culture and geography. Visual markers of an area are needed so that miscommunication can be reduced. Visual markers were developed in regard to communication strategies within the context of destination branding. Sharp communication strategy would manifest in the form of creative concept, a kind of platform on which to base and the main idea behind the overall design visualization. Manifestation the visual form of logo design, typography, tone color, shapes, graphic elements, mascot, pictograms, wayfinding, posters, merchandise, and so on. The visual identity of the region, in relation to destination branding program, specifically intended for a destination region, will raise the values of locality, the uniqueness, diversity, and distinctiveness of the region. Designing visual identity Karimunjawa region in this case study apply the principles of creativity and uniqueness that is processed into a visual appealing, distinctive, and attractive, yet understated and powerful in raising local elements.   
Co-Authors Ariesta, Inda