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Bimo, Aryo
Bina Nusantara University

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Journal : Humaniora

Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan Bimo, Aryo
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2881

Abstract

Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.  
Dampak Iklan terhadap Kelas Sosial dalam Masyarakat Bimo, Aryo
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3020

Abstract

Article described the growth of advertisement in Indonesia that is quite rapid and its’ impacts on the social classes. Advertisement’s rapid growth was evidenced by the relatively high increase in expenditure, i.e. up to 13 percent. If calculated to October 2009, the total advertising expenditure Indonesia had reached 40 trillion IDR. Advertising was often considered as a cause of increased consumptive lifestyles in society. In addition, advertising was considered to be responsible in creating social classes in society. Therefore, article would like to discuss how these ads can distinguish groups of people with communication conducted in an advertisement.