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All Journal Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Nita Rahayu
Universitas Duta Bangsa Surakarta

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ANALISIS HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Nita Rahayu; Singgih Purnomo; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga kualitas produk dan citra merek terhadap keputusan pembelian produk kosmetik wardah
Co-Authors Akhmad, Khabib Alia Singgih Purnomo