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Tulasi, Dominikus
Bina Nusantara University
Humanities

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Semiotika Atribut Sebagai Pesan Komunikasi: Studi Kasus Atribut Ibu Anggota DPR RI Tulasi, Dominikus
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3262

Abstract

Research aims to know denotative and connotative meaning of the attributes used by female members of House of Representatives as an integrated signifier and signified in their appeance. In terms of the research context “performance” was “sign” itself, by seeking the new structure existing in the attribute of their appearance. Attribute denotative meaning is the overall objects seemed. Connotative meaning is the meaning existing fits to the context of local culture, within it loads particular human being expression individually. The method used in the study is inductive-posteriori-explorative-qualitative, with a case study using semiotic analysis of communication led to internalization of the researcher towards the phenomenon of attributes used by the female members of the House of Representatives. The choice and use of attributes in each appearance can be used to give impressions used an anchor by the researcher to provide further interpretation of the attributes worn. This study took the paradigm theory of Ferdinand de Saussure and Charles Sanders Peirce to see through its problems in the field. The result is Saussure’s view is able to reconstruct all objects visible to the researcher. Similarly, Peirce's view has three major characteristics that are capable of being a mirror to see the reality in the field. The results showed an attempt to reconstruct the understanding of semiotics and attributes as a form of nonverbal communication message. The study concludes the denotative meaning of attributes can provide communication and connotative message over the attributes used by female members of the Parliament.
Marketing Communication dan Brand Awareness Tulasi, Dominikus
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3253

Abstract

The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and the ease with which that name is evoked. Brand awareness is the basic dimension of brand equity. From an indivual consummer’s perspective a brand has no equity unless the consummer is at least aware of the brand. Achieving brand awareness is the initial challenge for new brands, while maintaining high levels of brand awareness is an ongoing task for all established brands. As a matter of fact marketing communication can influence brand awareness when all tools of marketing mix performed optimally in its application.  
Menulis, Komunikasi dan Humaniora Tulasi, Dominikus
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.2953

Abstract

This article is a potrait of constructing frame of mind in writing, communication and human being. Communication is a process of transforming idea to the other in which the idea can be formed through encoding process to be reformed and reconstructed in decoding process by receiver. The new order framework is the new paradigm of mind. Further more, writing is an action to pour idea to be sedimented and embeded in the form of documented written. Related to writing, communication means transfering message from sender to the other either verbal and or non-verbal process. On the other hand, humaniora is a realm of meaning within human spirit to be humanized and civilized by oneself through education. Educating human being is also a teaching and learning process toward oneself-personalization. The personalization is so called humanization process.  
Merunut Pemahaman Taksonomi Bloom: Suatu Kontemplasi Filosofis Tulasi, Dominikus
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2878

Abstract

This article would like to share the use of Bloom's taxonomy as a cognitive framework for teaching-learning process to undertake the way student-centered learning. Related to the curriculum based competence in excellent education, the abstract cognitive in applying Bloom’s taxonomy is so called scaffolding. We know the taxonomy Bloom is a six-level classification system that uses observed student behavior to infer and absorb the level of cognitive achievement domain. This article surveys thinking within general education and management education, which uses and draws on Bloom's taxonomy, and then describes suggested uses of the taxonomy. The empirical evaluation of its effect on student achievement follows, as do thoughts about ways colleagues might use this tool to empower and motivate students as self-responsible learners in the classroom. The objective is to promote higher order thinking in college students, we understood an effort to learn how to assess critical-thinking skills in an introductory course. It means, we develop a process by which questions are prepared with both content and critical-thinking skills in mind. 
Dosen dan Pertumbuhan Ilmu Pengetahuan Tulasi, Dominikus
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3577

Abstract

The primary purpose of this research is to know lecturers’ activities as the agent of science growth through scientific research and how they highlight a phenomenon using deductive apriory perspective and inductive aposteriory perspective. Deductive apriory perspective is a way to prove an empirical data referring to general propositions that is certain relevant theories with a unit analysis and research object. Whereas, inductive aposteriory perspective is the way oppose to deductive apriory, namely, proving in advance the empirical data on the spot, then followed by creating concepts and propositions which estuary on forming and formulating theory. In other words, deductive and inductive perspective is the binary opposition. Doing research using deductive way is the positivistic aprovident with quantitative approach generating singular truth. Doing research inductively refers to post-positivistic aprovident with qualitative approach affecting on multifaced truth. Research method used in this study is the inductive-explorative-qualitative approach, a case study using communication semiotics analysis, estuary at researcher’s internalization toward the phenomenon of lecturers’ scientific activities of Economics and Communication Faculty at Binus University. Result obtained of this study is to reconstruct researcher’s comprehension of lecturers’ scientific research accumulated in appropriate concepts and propositions using deductive-quantitative and inductive-qualitative approach in its implementation on scientific research of Economics and Communication Faculty lecturers at Binus University. Based on the result it can be concluded that applying scientific research activities of lecturers’ holistic understanding toward deductive apriory and inductive apsoteriory will generate satisfied result of a research. Improving and intensifying a phenomenon by implementing quantitative and qualitative methods rightfully, following scientific rules, will affect scientific values as expected. Whereas, in some cases, lecturers apply mixed method using quantitative and qualitative approach simultaneously in studying a phenomenon.  
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